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An empirical approach to learning anything new is one of the most sought-after methods among many thinkers. However, taking help from experts who have gone through it all, in their own words, is nothing but a revelation that will set you on the right path to experience loss, gain, and victory. Learn the game of sales, the methodology, and the behavioral psychology behind it from the authors of best sales books.
The best sales books featured in this blog are a gateway to unlocking your full potential as a sales professional. These books offer invaluable insights, proven strategies, and practical advice from industry experts. By immersing yourself in these resources, you have gained the knowledge and tools to enhance your sales skills, overcome challenges, and achieve remarkable results.
Applying the principles and techniques learned from these books in your daily sales practice is essential. Embrace a growth mindset, seek feedback, and continually refine your approach to adapt to the ever-evolving sales landscape. Incorporate the lessons learned into your sales process, focus on providing value, and prioritize understanding and addressing customer needs.
We have curated a list of best-selling books on sale to set you in the right direction.
20 Top sales books you must read to improve your sales and revenue growth
Here is the top sales books list for 2024:
- "Inbound Selling" by Brian Signorelli
- "New Sales. Simplified" by Mike Weinberg
- "The Sales Acceleration Formula" by Mark Roberge
- "To Sell Is Human" by Daniel H. Pink
- "Secrets of Closing the Sale" by Zig Ziglar
- "The Only Sales Guide You'll Ever Need" by Anthony Iannarino
- "The New Strategic Selling" by Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
- "Predictable Revenue" by Aaron Ross and Marylou Tyler
- "Fanatical Prospecting" by Jeb Blount
- "SNAP Selling" by Jill Konrath
- "The Little Red Book of Selling" by Jeffrey Gitomer
- "Spin Selling" by Neil Rackham
- "Agile Selling" by Jill Konrath
- "Insight Selling" by Mike Schultz and John E. Doerr
- "Smart Calling" by Art Sobczak
- "The TOP Sales Leader Playbook" by Lisa D. Magnuson
- "Book Yourself Solid" by Michael Port
- “Gap Selling” by Keenan
- "The Transparency Sale" by Todd Caponi
- "Mindset: The New Psychology of Success” by Carol Dweck
1. "Inbound Selling" by Brian Signorelli
In this book, the author discovers the power of inbound marketing strategies to boost sales. The book gives valuable strategies for attracting and engaging potential customers with the help of content marketing, social media platforms, and other inbound techniques. Also, a complete approach to transforming your sales process is provided by this book to boost your business growth.
Ratings: 4.6/5
Review
This should be your new inside sales bible
I'm constantly reading any books I can get my hands on related to sales, marketing, organizational development, and general professional development and upskilling. This book checks the boxes and I predict it will become a leader in all those categories. If you are in sales buy this book, apply this book, and success will follow. I'll share my story to paint the picture. I'm making a career transition from law to SaaS sales and I picked this book up to accelerate my learning curve and grab some actionable tools. I used the pre and post planning tools from the "Explore Call" chapter as my blueprint while completing a mock presentation for a potential employer. They stopped me halfway through and said we don't need to go any further, this is one of the best presentations we've sat through for this role. Don't just take my word for it, buy the book yourself, attack it with your highlighter of choice, and take your sales game to the next level.
- Kurt Hutson
Where can you get it: Buy "Inbound Selling" from Amazon
2. "New Sales. Simplified" by Mike Weinberg
The author of this book discusses a different approach to sales. The book tells the importance of focusing on the fundamentals and provides practical recommendations for targeting, building relationships, and closing deals. With the help of the author’s advice sales professionals were able to simplify their approach and achieve better results.
Ratings: 4.6/5
Review
Extremely useful bookI’ve read over 70 self-improvement books over the last 5/6 years, with a good few of them being sales-focused. This was by far my favourite as it breaks it all down extremely well. It also doesn’t drag on too. 220 pages is enough. Would recommend this to anyone in the New Business game. - James Coleman
Where can you get it: Buy "New Sales. Simplified" from Amazon
3. "The Sales Acceleration Formula" by Mark Roberge
The author of this book shares tips and strategies from his personal experience for rapidly growing sales teams. The book focuses on a data-centric approach to hire, manage, and train salespeople. The author highlights tips for boosting sales growth and generating a high-performing sales organization with an effective market.
Ratings: 4.6/5
Review
Amazing learning tool
Actual learning experience, a small the things are implemented first and then recorded. Almost all the things are for immediate implementation.
Short but, detailed explanations of all experiments and ideas to scale and predictable sales.
- Anmol
Where can you get it: Buy "The Sales Acceleration Formula" from Amazon
4. "To Sell Is Human" by Daniel H. Pink
The author of this book argues that everyone, despite their profession, engages in selling on a daily basis. The author focuses on social science research, Pink explores the art of persuasion and provides practical strategies for influencing others and converting them to action.
Ratings: 4.4/5
Review
Best for sales people
Do we do sales the way we should then we whould inteosepct in ourselves.
This book reveals a lot. Love the way he puts things in context of marketing and sales, sales pain and overcoming those pains also. Must read for all sales professionals.
- Sharma Nihar
Where can you get it: Buy "To Sell Is Human" from Amazon
5. "Secrets of Closing the Sale" by Zig Ziglar
The author shares his tactics for effectively closing sales and deals in this book. With the help of stories, anecdotes, and practical techniques, author teaches readers how to overcome challenges, build trust, and create win-win situations. This book provides timeless knowledge and practical advice for mastering the art of closing deals.
Ratings: 4.5/5
Review
It’s about the sales person not the sales process
I wasn’t a fan of sales until I read this book. A mentor of mine helped me be more comfortable with sales by telling me that “don’t think of it as sales. It’s problem solving with a price attached to it”.
This book adds further to my comfort level for selling as it’s really the sales persons belief that the product/service will help the buyer. I believe in what I’m selling and will be helping others to buy! - Luki D
Where can you get it: Buy "Secrets of Closing the Sale" from Amazon
6. "The Only Sales Guide You'll Ever Need" by Anthony Iannarino
In this book, the author covers a wide range of topics, from detecting and qualifying leads to negotiating and closing deals. The author tells the importance of mindset, discipline, and continuous learning in the sales profession with the help of focusing on building relationships.
Ratings: 4.6/5
Review
Great insights into the disciplines necessary for life, not just selling
The practical insights in this book reveal the disciplines necessary for life, not just selling as part of your daily responsibilities. The ethics and integrity outlined by the author are key lessons for those sales people willing to compromise those values in the pursuit of a fast buck. -Allan Watton
Where can you get it: Buy "The Only Sales Guide You'll Ever Need" from Amazon
7. "The New Strategic Selling" by Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
This book offers a systematic and collaborative approach to selling. The authors in this book highlight a model for understanding customer needs, identifying decision-makers, and developing better solutions. With the help of strategic thinking and relationship-building, they provide a map for overcoming complex sales opportunities and creating beneficial outcomes.
Ratings: 4.4/5
Review
A must-read for all sales professionals of complex sales
This is the fourth time I’ve read this book … First time in digital form.
I strongly recommend this to all sales professionals. It’s the framework for success. - Rudolfo R Cifolelli
Where can you get it: Buy "The New Strategic Selling" from Amazon
8. "Predictable Revenue" by Aaron Ross and Marylou Tyler
The author offers strategies and advice for creating a successful and stable sales team in this book. The book provides practical advice and examples on creating a perfect customer profile by using appropriate sales processes and measuring key metrics.
Learning: You’ll learn how to help businesses generate a predictable and sustainable revenue stream.
Ratings: 4.4/5
Review
A very good and practical Sales Book
I returned to a Sales Support role recently after many years and was looking to read up some good books on Sales and came across Predictable Revenue. It was really a very useful book. The author shares his own learning, experience and insights for various Sales roles while at Salesforce.com and other organization later on. He clearly brings out the need for specialized Sales Roles as an organization grows, the need to separate out lead generation and Sales Closing, Inbound and Outbound leads etc. Even though the book came out several years ago, the lessons are still very much relevant and worth reading and practicing today.
- Balwant C Surti
Where can you get it: Buy "Predictable Revenue" from Amazon
9. "Fanatical Prospecting" by Jeb Blount
The author in this book highlights the importance of constant and proactive prospecting. The book offers practical techniques for finding and engaging potential customers and maximizing sales productivity. The author guides sales professionals towards a steady stream of qualified leads to boost sales success with an appropriate approach.
Ratings: 4.7/5
Review
Honest review on this book
I liked the type of emphasis the author has put on mental resilience and the type of mentality a sales rep needs to groom. There are a number of tips given in the book for a different type of sales areas. I am not sure how effective these tips are in the sales profession. If I do find it useful, I may come back and edit my review on this.
- Arpit Mohapatra
Where can you get it: Buy "Fanatical Prospecting" from Amazon
10. "SNAP Selling" by Jill Konrath
The author of this book introduces a fresh perspective on selling in today's rapid business environment. The book highlights the importance of capturing and maintaining the attention of prospects. The author also offers a framework based on simplicity, valuable insights, aligned goals, and Priority solutions.
Ratings: 4.4/5
Review
Great read for those who have careers in any form of selling
Snap selling brings out the most human failings in the prospective customer's life to the fore. For any person whose career revolves around any part of the sales funnel, it's a must-read on behavioural and tactical approaches to convincing the prospect and closing the deal! - Siddhi Prada Bhattacharyya
Where can you get it: Buy "SNAP Selling" from Amazon
11. "The Little Red Book of Selling" by Jeffrey Gitomer
The author of this book provides an entertaining way to sales success. The book offers practical strategies, anecdotes, and tips for building strong relationships, overcoming challenges, and closing deals. The author's energetic and motivational writing style makes this book an engaging resource for sales professionals at any stage of their career.
Ratings: 4.6/5
Review
Could be the best sales book I have ever read....
I have been in sales for at least seven years full time as an Executive Search Recruiter in the US, Japan, and New Zealand. I am a big believer in personal development and so I have read my fair share of sales books. To be honest there are books that forget to tell you that it will be difficult and take time to grow your business and ability but Jeff Gitomer's book does neither of these things. He is brutally honest and at the same time inspirational in his goal to make you the best salesperson you can be.... for life…….
- Steven K
Where can you get it: Buy "The Little Red Book of Selling" from Amazon
12. "Spin Selling" by Neil Rackham
The author introduces the SPIN Selling methodology in this book, which focuses on asking effective questions to disclose customer needs and improve the sales process. The author presents large-size research findings for handling different types of sales situations.
Learning
- You’ll learn how the importance of asking needful questions can guide salespeople toward a better sales conversation.
Ratings: 4.6/5
Review
Bought it for Course Careers sales class and love it.
Of the three books in the course, this one really stood out to me. "How to Win Friends and Influence People" is a classic, and "Fanatical Prospecting" has some great insights, but this book truly changed my perspective on sales. As someone who has always been turned off by cheesy car salesman tactics, I appreciated that this book offers a more authentic approach.
The author's question-based sales technique is a game-changer. It's empowering to realize that anyone can learn to sell effectively without resorting to sleazy tactics. This book opened my eyes to new possibilities and has helped me to approach sales in a more thoughtful, genuine way. Whether you're a seasoned salesperson or a beginner, I highly recommend giving this book a read. It just might revolutionize the way you think about sales!
- Paul Atkinson
Where can you get it: Buy "Spin Selling" from Amazon
13. "Agile Selling" by Jill Konrath
The book discusses how the author agile project management in the sales process. The book provides strategies for tracking rapid change, technology, and staying one step ahead in a competitive sales market.
Ratings: 4.3/5
Review
This could change how you sell in 30 days.
Today's salesperson is dealing with buyers who are overwhelmed by information and are risk-averse. Trying to sell against the status quo requires us to be able to adapt and learn quickly. Agile selling gives sales people the tools they need to get up to speed quickly, find value and relevance with their buyers, even techniques to work with marketing for messaging and content.
This book is ideal for new sales people or veterans looking to develop the skills they can rely on now and in the future to continuously adapt and learn to the constant changes we face in today's economy. The stories and tips bring everything relative to real life. The worksheets and cheat sheets at the end of the chapters are simple and easy to use.
- Carole Mahoney
Where can you get it: Buy “Agile selling” from Amazon
14. "Insight Selling" by Mike Schultz and John E. Doerr
The authors of this book highlight the importance of providing valuable insights to customers in order to differentiate each one in the sales process. The book discusses developing and delivering insights that address customer challenges and provide meaningful conversations.
Ratings: 4.3/5
Review
Definitely a must read for sales pros!
Clearly, todays sales professionals needed a clean fresh look at how to win in a rapidly changing environment. Insight Selling is that book you've been looking for. It doesn't just throw away everything sales pros have learned in the past, but uses that foundation to launch you into the next level of win/win selling. Very realistic approach to today's rapidly changing sales environment. One thing is clear our market is changing and winners need to change with it. This book gives your practical insight and steps to win more often while being a better resource and value to your clients. I highly recommend this book to anyone wanting to be the best! I'm actually using it as a training tool for my sales team. - Jeffrey L. Lindvall
Where can you get it: Buy “Insight Selling” from Amazon
15. "Smart Calling" by Art Sobczak
The book focuses on improving searching and cold-calling techniques. The author offers strategies for researching leads, creating messages, and handling objections during phone conversations.
Ratings: 4.5/5
Review
Bible of cold (Smart) calling
Art has presented every minute details you can implement in your cold (smart) calling. The tips are practical, worthy and implementable.
Some of are well known and tried by me. It really works.
Thanks Art for bringing such a great book.
I highly recommend it.
- Taher Parawala
Where can you get it: Buy "Smart Calling" from Amazon
16. "The TOP Sales Leader Playbook" by Lisa D. Magnuson
The author of this book offers a playbook for sales leaders to improve performance and achieve their goals. The book also provides practical advice on building a high-performing sales team, setting clear goals, coaching and developing salespeople, and using effective sales strategies.
Ratings: 4.7/5
Review
Finally! A Playbook for Sales Leaders!!
Although this is a practical, workable, systematic playbook, full of detailed step-by-step instructions for proven strategies and tactics to approach and win your "5X" average deals, it is based on deep research with 41 sales VPs about what they wanted in a playbook. This research revealed four key areas of interest to the sales leaders which became the four main topics of the book: Leadership, Methodology, Execution, and Culture. And because it comes directly from primary research coupled with Lisa Magnuson's leadership career and expertise with clients, it's also focused on the few key priorities that sales leaders can afford to make time for and focus on to guarantee a difference in outcomes. This is a really first-rate book, much needed.
- Barbara Weaver Smith
Where can you get it: Buy "The TOP Sales Leader Playbook" from Amazon
17. "Book Yourself Solid" by Michael Port
In this book, the author provides a flow of step system for attracting and securing ideal clients. The book aims on building a strong brand,message development, and applying effective marketing strategies. The book guides professionals of different industries with high-quality customers to boost their businesses.
Ratings: 4.4/5
Review
This System Works!
Michael Port takes business and makes it personal. Book Yourself Solid goes straight to the heart of marketing and networking and encourages collaboration and relationships to get more clients. Finally a book for the service professional that does indeed focus on service.
Michael has an amazing marketing system and delivers it in a carefully crafted and fun way. The best part of all is that Michael walks his talk - this book is exactly the way he conducts his business.
- Peggy Murrah
Where can you get it: Buy "Book Yourself Solid" from Amazon
18. “Gap Selling” by Keenan
From busting common sales myths to encouraging sales executives to forego building superficial establishments, Gap Selling looks forward to showing the salespeople how to find the prospect’s “gap,” namely the current and future states. The book implores people to identify the gap, uncover the root cause of the customer’s problem, and understand the method to help them.
Rating: 4.6/5
Review
"Gap Selling works! Our team used Gap Selling, which completely transformed how we went about selling--as well as our results! It increased sales, shortened sales cycles, and gave us a way to address those frustrating features and price objections. Gap Selling offers a deceptively powerful way of thinking about how to approach the sale. With Gap Selling, your sales will be faster, more predictable, and more profitable." - Eugene Carr, Founder of Patron Technology
Where can you get it: Buy “Gap Selling” by Keenan on Amazon
19. "The Transparency Sale" by Todd Caponi
In this book, the author offers readers to explore the concept of transparency in sales and its impact on building trust with customers. The book highlights how traditional sales strategies that depend on manipulation are becoming less effective in today's hyperconnected world.
Ratings: 4.6/5
Review
A pragmatic, refreshing & modern book about selling with alot of thoughts I haven't read elsewhere
I 1st heard the author (Todd Caponi) speak at a virtual conference & his presentation & message stood out from the rest. It was clear he had a tremendous wealth of experience, was self-effacing in his stories but he focused on how buyer's go about evaluating & buying products. He gave some great tips, advice & examples how different situations (e.g. skepticism, negotiating, etc.) can be handled & I found them highly relevant to B2B selling scenarios I have been involved with. For me, a great book is one that has many additional thoughts, great insights & some memorable takeaways that are relevant - and all of these applied to "The Transparency Sale". I highly recommend it - it is also an easier & more enjoyable read than virtually all sales books I have read!
- R. Byrne
Where can you get it: Buy “The Transparency Sale" from Amazon
20. "Mindset: The New Psychology of Success” by Carol Dweck
The book discusses how to explore the mindset of achieving success and personal growth. The author discusses two types of mindsets: the fixed mindset and the growth mindset. The book provides real-life examples to guide the readers to embrace challenges, and power and unlock their potential to boost success.
Ratings: 4.6/5
Review
Enlightened
I totally related to the definition of the “fixed” mindset, never realizing how it was holding me back from enjoying the process of achieving my goals. Truly understanding the power and benefits of the “growth” mindset, and utilizing it correctly, has helped to change my whole focus with any new endeavors. Highly recommended for those looking to enjoy the success but also the journey.
- Jeff Pollett
Where can you get it: Buy "Mindset" from Amazon
Conclusion
Hope that this blog has directed you with the knowledge, guidance, and elements to grow in the best sales books are a treasure trove of wisdom, insights, and strategies that can revolutionize your sales approach. By delving into these books, you have gained valuable knowledge on effective techniques, customer psychology, and building strong relationships.
Remember to apply what you've learned, continuously improve your skills, and embrace a growth mindset. With the guidance of these books, you are equipped to excel in the dynamic world of sales and achieve exceptional results.
