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The most successful sales professionals are those who keep up with the industry's constant evolution. As the new year approaches, take the chance to pause and set your sales goals for the next year.

You can always learn new strategies and improve existing ones. The objectives may be different for every sales professional out there. We made an effort to compile the most comprehensive list of New Year's resolutions for salespeople who wish to increase their revenue.

Here is a list of New Year's resolutions as 2024 is just a few days away.

15 Must Have New Year Resolutions for Sales Professionals

It's time to set your New Year resolution for Sales. It's not to do something, but rather to not do something. Stop failing at sales! Here are the sales behaviour you must stop and what you can start doing instead in order.

1. Improve time management

Working in sales can quickly turn into a stressful experience, from prospecting and lead qualifying to cold calling and client visits. But effective time management strategies may help smoothen the creases and offer sound structure between the confusion.

  • Occasionally check your email: If your computer is your switchboard, you probably keep it open continually and flip between your emails and your in-hand tasks. At the first time, this behavior can appear reasonable, yet it is distracting and counterproductive. You may maintain concentration and mental peace by limiting the number of times you check your email each day.
  • Maintain a single task at a time: While writing an email to a separate customer, are you considering giving them a call to follow up? Contrary to common belief, multitasking is ineffective because the brain is not very good at switching between things quickly and effectively. One task at a time is healthier for your workload and your brain.
  • Plan your day: You may prioritize tasks, set aside adequate time for each activity, and maintain a good work/life balance by scheduling your whole day.

2. Purify your activity objectives.

A more productive year results in a more effective sales cycle, and your activity objectives are the best place to start optimizing the sales cycle. No matter how many activity goals there are in your sales cycle—five, ten, or fifteen—at least one of them can probably be eliminated.

Shortening your sales cycle while maintaining or even raising your close percentage is possible by reducing the scope of your activity targets. Additionally, it will help your sales process be more clear-cut by separating facts from assumptions.

3. Recognize the "why."

It is simpler to see the similarities between your triumphs and defeats the more you comprehend the "why." However, figuring out why may sometimes be a process in and of itself. You may examine the stats, record and listen to your calls, or get advice from your coworkers. The best way to understand the question ‘why?’ is by simply asking your customers, clients, and prospects why they choose to do business with you.

4. Get to know your clients better

Relationships are at the center of many personal New Year's resolutions. More family time should be spent. Study up on your grandparents. Discover your neighbors. The same ought to apply to sales professionals.

The strength of the relationship between the two parties is frequently essential in turning a prospect into a client. A solid seller-buyer connection depends on how well the seller understands the consumer, and the process of developing that relationship is known as consultative selling.

This year, focus on treating every interaction with your consumers as a conversation to learn more about them. Prospects are individuals, just like you, and to turn them into customers, you must first understand their core motivations, reluctances, and aspirations.

Asking the correct questions and paying attention to the prospect's responses can help you achieve this. Knowing your consumer better can help you personalize your solution to their particular needs.

5. Adopt modern technologies

Even while you might prefer in-person interactions over video chats, phone calls over emails, or physical contracts over digital ones, the customer always comes first in sales. You'll need to put the buyer's desires ahead of your own most of the time.

According to Accenture, only 12% of customers prefer in-person meetings with salespeople. It is realistic to anticipate that number to rise in the upcoming year as communication technology develops further. As a result, it's essential for people in the sales profession to get familiar with the tools, programs, and practices that clients may choose. Make it a resolve to embrace both the technical preferences of your industry and your clients.

6. Set SMARTer objectives

Making resolutions for the new year is a method of organizing. But you must take sales planning seriously if you want your company to expand in the future year.

You should have regular meetings with your team to go through goals for the coming year, quarter, and month and how you intend to achieve them. This provides a clear sense of direction, inspires your team, foresees future issues, and helps you select the best approaches to achieve sales goals.

You should develop SMART business objectives if you want to capitalize fully on planning's advantages. Everything you set as a goal must be explicit, quantifiable, reachable, pertinent, and time-bound.

7. Obtain additional recommendations from current clients.

Compared to non-referred consumers, the LTV of recommended customers is 16% greater. Leads from referrals convert at a 30% greater rate than leads from any other source. Retention rates for clients obtained through recommendations are 37% higher. Referred clients will increase your revenues by at least 16%.

A referral is how 84% of B2B decision-makers begin the purchasing process. If you want to take advantage of referral marketing, ensure you take all reasonable steps to encourage current customers to promote your company to their network.

Prioritize first enhancing the level of customer service you offer. This entails fostering stronger bonds with current clients, keeping them, and taking an active role in their success.

Next, create a referral program that rewards current clients for referring clients to your company. If given a direct reward, social recognition, or access to a premium loyalty program, more than 50% of consumers are more inclined to recommend a product or service.

8. Increase personalization

Personalization is even more popular now in 2024 than it was in previous years. As customers become more aware of the amount of data they share with businesses when surfing the internet, they want to benefit from it.

Consumers want companies to comprehend their unique demands, according to 66% of them. Customers are annoyed by impersonal material in 42% of cases, and they will only interact with messages that are customized in 72% of cases. 80% of customers are more inclined to make a purchase from a business that offers a customized experience.

Personalization goes beyond just stating a customer's name in 2024, though it is a fantastic starting point. In the approaching year, be resolute to warm up your outreach! Don't bombard prospects and leads with generic offers; instead, gather more information about them to provide them exactly what they need.

9. Get to know your prospects better

You need a strong foundation for prospect segmentation if you want to personalize sales and marketing initiatives. You need to know more about a prospect than their first name.

Spend some time developing meaningful relationships with each individual in the sales funnel. They trust you more and are more inclined to do business with you again when they feel you are a friend. You may learn more about your leads and customers through various methods.

The sales industry is competitive. Everyone gets to know everyone after a while. Additionally, the more individuals you know, the better chance you have of connecting with a possible customer.

10. Put in place an appropriate CRM system

Sales and CRM work well together only when they are a good fit. While a CRM system is unquestionably necessary for your sales force, there are a few details to take into account while selecting the best option.

You must identify the CRM that best supports the processes specific to your industry. This entails looking into the possibilities that are accessible to you, making a list of essential features, and asking your team what functionality they prefer.

11. Commit to calling on a certain number of your leads

Your first focus should be achieving your sales objectives. Therefore you should have some say in how you do it. You'll gain greater control over your pipeline and expand your network if you commit to contacting some of your prospects.

Although we know that not every prospect converts to a lead, they might be able to recommend someone who would be a better fit for your offer.

12. Monitor your pipeline of sales

Tracking your pipeline differs from sending out emails to prospects and keeping them in the same thread. You can see how close you are to achieving your objectives in real-time by tracking your pipeline.

Start with a sales program that allows you to follow each prospect through the whole sales process if you want to accomplish this efficiently. With a solution like this, you can either manually add new prospects or build a procedure to automatically do the task.

13. Automate your workflow

Speaking of automation, as you make your company resolutions for the year, automating your sales workflow should be at the top of your list. Workflows, email sequences, and chat dialogues may all be created to help you work smarter, not harder.

Each of these contact points offers the chance to engage a prospect and transform them into a lead, who then converts into a customer. And none of this will need you to perform any manual labor. This allows you to spend less time on administrative work and more time developing real relationships with potential consumers.

14. Expand your contacts

Even though it's clear, this one deserves a space on your list of goals for the next year. You shouldn't disregard expanding your network as a goal that will naturally result from selling. It's a chance to give back to your community both physically and virtually.

Your network should grow in a selfless manner. When it comes time to seal a sale, serving people with your information, ideas, stories, and even your own network may be quite advantageous for you in the long run.

It would be wonderful if a consumer approached you prepared to buy from you after hearing positive things about you from a friend. That is the main goal of expanding your network.

15. Ensure that you will train new reps

If they've never sold or even used your product before, new sales reps don't start the job knowing all the tips, tactics, and best-selling practices. But too frequently, new salespeople are expected to pick things up on the job and keep trying. Even if you aren't a sales manager, resolve to coach a new team member.

Your team will only succeed more if you teach them the ropes. By offering you leadership experience and demonstrating to your superiors that you are a real team player, taking on this additional job may also advance your career.


The start of a new year is a time for reflection as well as planning for the future. Make 2024 the year of well-thought-out, precise activity plans and efficient time management. By adopting new technologies and extending your communication methods, you may stay on the cutting edge of your field. Although the idea behind New Year's resolutions may seem constructed, creating goals is essential to succeed in sales.

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Xoxoday Compass Team