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Did you know that only 23.9% of sales emails are opened on average? According to Gartner, 77 out of 100 cold emails never get opened. However, it shouldn’t stop you from writing an excellent cold email containing every detail that improves visibility.
Cold sales emails are a crucial component of any sales strategy and can effectively reach potential customers who may not have heard of your product or service before. However, crafting the perfect cold sales email can be challenging, as it requires a balance of creativity, personalization, and persuasive language to grab the recipient's attention and convince them to take action.
According to a study conducted by Backlinko, the average cold email rate is 8.5%. However, simple personalization, targeting the right prospects, aligning the email’s context to fit the prospect’s interest, and constant follow-up may raise the reply rate slightly higher than the average.
This is where templates can come in handy, providing a framework for your message and helping streamline your outreach efforts. In this blog, we will explore 20 cold sales email templates that can help improve conversion rates and provide tips for writing compelling messages that get results.
Key elements of a successful cold email sales template
To create a successful cold email sales template, there are several key elements to keep in mind. These elements should work together to create a message that is both attention-grabbing and persuasive, ultimately motivating the recipient to take action. The following are some of the key elements to include in your cold email sales template:
- Subject Line: The subject line is the first thing the recipient sees, and should be attention-grabbing, concise, and relevant to the message you are sending.
- Introduction: The introduction should be personalized and engaging, and should quickly establish why you are reaching out and what you have to offer.
- Body: The body of the email should be concise and persuasive, highlighting the benefits of your product or service and addressing any potential objections the recipient may have.
- Call-to-Action: Your email should include a clear and specific call-to-action, telling the recipient what you want them to do next.
- Closing: The closing should be professional and courteous, and should reiterate the benefits of your product or service and why the recipient should take action.
By including these key elements in your cold email sales template, you can create a message that is effective and compelling, and that is more likely to convert potential customers into actual ones.
Tips for writing effective cold sales email templates
Here are some tips for writing effective cold sales email templates:
- Do your research: Before you write your cold email, research your recipient and their business to understand their needs and pain points. This will help you tailor your message to their specific situation and make it more relevant.
- Keep it short and sweet: Your cold email should be concise and to the point, ideally no more than a few paragraphs. Busy recipients are more likely to read and respond to a shorter message.
- Personalize as much as possible: Use the recipient's name and mention specific details about their business or industry to show that you've done your research and that your message is tailored to their needs.
- Have a clear CTA: Your email should have a clear and specific call-to-action (CTA) that tells the recipient what you want them to do next, such as scheduling a meeting or requesting more information. A study suggested that strong CTAs that ask the recipient their thoughts see a 20% increase in response rate.
- Follow up: Don't be afraid to follow up on your cold email if you don't hear back. Sending a polite reminder can increase your chances of getting a response. A study suggested that sending the first follow-up email increases your chances of getting a reply by 21%. At the same time, the second follow-up email will have a 25% chance of getting a reply.
- Test and refine: Test different versions of your cold email and track your response rates. Use this feedback to refine and improve your message over time.
- Write a personalized subject line: According to a survey, 33% of entrepreneurs open cold emails based on their subject lines alone. Therefore, personalize it to make it more contextual and prompt them to read the whole email.
20+ cold email sales templates to improve conversion rates
The Direct Approach
Here are some templates you can use for a direct approach cold sales email:
Template 1: Introduction Email
Subject Line: [Company Name] Introduction
Dear [Recipient’s Name],
My name is [Your Name], and I’m reaching out from [Company Name]. I noticed that your company [Recipient’s Company Name] is in the [Industry] industry, and we’ve helped several other companies in the same space. I’d love to introduce our company and see if there’s a potential fit for us to work together.
[Company Name] specializes in [Product/Service]. We have a [Unique Selling Proposition] and have been able to help businesses like yours [Achieve Result]. Would it be possible to schedule a quick call to learn more about your company and see if there’s a potential fit?
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 2: Follow-Up Email
Subject Line: Follow-up: [Company Name] Introduction
Dear [Recipient’s Name],
I hope this email finds you well. I recently reached out to introduce [Company Name] and see if there’s a potential fit for us to work together. I understand that you may be busy, so I wanted to follow up to see if you had a chance to consider our services.
[Company Name] specializes in [Product/Service]. We have a [Unique Selling Proposition] and have been able to help businesses like yours [Achieve Result]. I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
If you’re not the right person to speak with about this, could you kindly point me in the right direction?
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 3: Value Proposition Email
Subject Line: [Company Name] Can Help You Achieve [Result]
Dear [Recipient’s Name],
I hope this email finds you well. I noticed that your company [Recipient’s Company Name] is in the [Industry] industry and wanted to reach out to share how [Company Name] can help you achieve [Result].
[Company Name] specializes in [Product/Service], and we’ve helped several other companies in the same space [Achieve Result]. We have a [Unique Selling Proposition], and I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Personalization cold sales email templates
Here are some templates you can use for a personalized cold sales email:
Template 1: Personalized Introduction Email
Subject Line: [Recipient’s Name], I Noticed We Share [Commonality]
Dear [Recipient’s Name],
I hope this email finds you well. I noticed that we share a common interest in [Commonality], and it caught my attention because it aligns with what we do at [Your Company Name].
As a [Your Job Title], I’m responsible for helping companies like yours [Achieve Result]. I wanted to reach out and see if there’s a potential fit for us to work together.
I’d love to learn more about your company and see if our [Product/Service] could help you achieve your goals. Would it be possible to schedule a quick call to discuss further?
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 2: Follow-Up Email
Subject Line: Follow-up: [Commonality] and [Recipient’s Company Name]
Dear [Recipient’s Name],
I hope this email finds you well. I recently reached out to introduce myself and see if there’s a potential fit for us to work together. I noticed that we share a common interest in [Commonality], and I thought it would be worth following up to see if you had a chance to consider our services.
As a reminder, I’m a [Your Job Title] at [Your Company Name], and we specialize in [Product/Service]. I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
If you’re not the right person to speak with about this, could you kindly point me in the right direction?
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 3: Value Proposition Email
Subject Line: [Recipient’s Company Name] and [Your Company Name] Share a Common Goal
Dear [Recipient’s Name],
I hope this email finds you well. I noticed that your company [Recipient’s Company Name] is in the [Industry] industry, and we share a common goal of [Goal]. As a [Your Job Title] at [Your Company Name], I wanted to reach out and see if there’s a potential fit for us to work together.
At [Your Company Name], we specialize in [Product/Service], and we’ve helped several other companies in the same space [Achieve Result]. I believe our expertise in [Product/Service] could be a valuable asset to your company in achieving your goals.
I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Cold sales email templates offering help
Here are some templates you can use for a cold sales email offering help:
Template 1: Introduction Email
Subject Line: [Your Company Name] Can Help You [Achieve Result]
Dear [Recipient’s Name],
I hope this email finds you well. I wanted to reach out and introduce [Your Company Name] and see if there’s a potential fit for us to work together.
As a [Your Job Title], I’ve helped several companies in the [Industry] industry [Achieve Result], and I believe our expertise in [Product/Service] could be valuable to your company.
At [Your Company Name], we specialize in [Product/Service], and we have a [Unique Selling Proposition]. I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 2: Follow-Up Email
Subject Line: Follow-up: [Your Company Name] Can Help You [Achieve Result]
Dear [Recipient’s Name],
I hope this email finds you well. I recently reached out to introduce [Your Company Name] and see if there’s a potential fit for us to work together. I wanted to follow-up and see if you had a chance to consider our services.
At [Your Company Name], we specialize in [Product/Service], and we’ve helped several companies in the [Industry] industry [Achieve Result]. I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
If you’re not the right person to speak with about this, could you kindly point me in the right direction?
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 3: Value Proposition Email
Subject Line: [Your Company Name] Can Help You [Achieve Result]
Dear [Recipient’s Name],
I hope this email finds you well. I noticed that your company [Recipient’s Company Name] is in the [Industry] industry, and we specialize in helping companies like yours [Achieve Result].
At [Your Company Name], we have a [Unique Selling Proposition], and we’ve been able to help businesses in the [Industry] industry [Achieve Result]. I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Following up on cold sales email templates
Here are some templates you can use for a cold sales email follow-up:
Template 1: Checking In Email
Subject Line: Checking In: [Your Company Name] and [Recipient’s Company Name]
Dear [Recipient’s Name],
I hope this email finds you well. I wanted to follow up and see if you had a chance to consider our services at [Your Company Name].
As a reminder, we specialize in [Product/Service], and we’ve helped several other companies in the [Industry] industry [Achieve Result]. I believe our expertise in [Product/Service] could be a valuable asset to your company.
If you’re interested, I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 2: Value Proposition Email
Subject Line: [Recipient’s Company Name] and [Your Company Name]: A Potential Partnership?
Dear [Recipient’s Name],
I hope this email finds you well. I recently reached out to introduce [Your Company Name] and see if there’s a potential fit for us to work together. I wanted to follow up and highlight some ways that we could help your company [Achieve Result].
At [Your Company Name], we specialize in [Product/Service], and we’ve been able to help several other companies in the [Industry] industry [Achieve Result]. I believe we could be a valuable asset to your company in achieving your goals.
If you’re interested, I’d love to schedule a quick call to discuss further and see if there’s a potential fit.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 3: Offering Help Email
Subject Line: [Recipient’s Company Name]: Can We Offer Any Assistance?
Dear [Recipient’s Name],
I hope this email finds you well. I wanted to follow up and see if there’s anything we can do to assist your company.
At [Your Company Name], we specialize in [Product/Service], and we’ve been able to help several other companies in the [Industry] industry [Achieve Result]. If there’s anything we can do to assist you in achieving your goals, please don’t hesitate to reach out.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Humor cold sales email templates
Using humor in a cold sales email can be a risky strategy, as it can be difficult to strike the right balance between being funny and being unprofessional. However, if executed properly, it can help make your email stand out and build rapport with the recipient. Here are some templates you can use for a cold sales email using humor:
Template 1: Self-Deprecating Humor Email
Subject Line: [Your Company Name] Wants to Be Your [Product/Service] Provider
Dear [Recipient’s Name],
I hope you’re having a better day than I am. As a [Your Job Title] at [Your Company Name], I spend most of my days trying to sell our [Product/Service] to people who don’t know we exist. It’s a tough job, but someone has to do it.
We’re not as well-known as some of the big players in the [Industry] industry, but we believe we have something unique to offer. Our [Product/Service] is [Unique Selling Proposition], and we’ve helped several other companies in the [Industry] industry [Achieve Result].
If you’re interested, I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit. And if not, that’s okay too – I’ll just go back to my corner and cry.
Thank you for your time, and I hope to hear back from you.
Best regards,
[Your Name]
Template 2: Pun-Based Humor Email
Subject Line: Donut Let Our [Product/Service] Pass You By
Dear [Recipient’s Name],
I donut want to be too forward, but I think our [Product/Service] could be a perfect match for your company. We specialize in [Product/Service], and we’ve been able to help several other companies in the [Industry] industry [Achieve Result].
I know this email might be a little cheesy, but I’m dough-ing my best to make it stand out. If you’re interested, I’d love to schedule a quick call to learn more about your company and see if there’s a potential fit.
Thank you for your time, and I hope this email didn’t leave a bad taste in your mouth.
Best regards,
[Your Name]
Template 3: Pop Culture Reference Humor Email
Subject Line: [Your Company Name]: The Avengers of [Product/Service]
Dear [Recipient’s Name],
I don’t know about you, but I’ve always thought that selling [Product/Service] is a lot like being a superhero. You have to be able to swoop in and save the day when your clients are in trouble.
At [Your Company Name], we believe we’re the Avengers of [Product/Service]. We specialize in [Product/Service], and we’ve been able to help several other companies in the [Industry] industry [Achieve Result]. So if you’re in need of a hero, just give us a call.
Thank you for your time, and I hope this email wasn’t too corny.
Best regards,
[Your Name]
The social proof email
Social proof is a powerful tool in sales, as it helps build trust and credibility with potential customers. Here are some templates you can use for a cold sales email that incorporates social proof:
Template 1: Case Study Email
Subject Line: How [Company Name] Achieved [Result] with [Your Company Name]
Dear [Recipient’s Name],
I hope this email finds you well. I wanted to reach out and share a success story from one of our clients, [Company Name]. They were facing [Challenge], but with the help of our [Product/Service], they were able to [Achieve Result].
I think their story could be valuable for your company, which is why I’m attaching a case study outlining the details of their success. I hope you find it informative and inspiring.
If you have any questions or would like to discuss how our [Product/Service] could help your company, please don’t hesitate to reach out.
Thank you for your time, and I hope to hear back from you.
Best regards,
[Your Name]
Template 2: Customer Testimonial Email
Subject Line: [Customer Name] on How [Your Company Name] Helped Their Business
Dear [Recipient’s Name],
I hope this email finds you well. I wanted to share a testimonial from one of our customers, [Customer Name]. They were facing [Challenge], but with the help of our [Product/Service], they were able to [Achieve Result].
Here’s what they had to say about working with us:
[Insert Customer Testimonial]
I thought their experience might be valuable for your company, which is why I wanted to share it with you. If you have any questions or would like to discuss how our [Product/Service] could help your company, please don’t hesitate to reach out.
Thank you for your time, and I hope to hear back from you.
Best regards,
[Your Name]
Template 3: Industry Recognition Email
Subject Line: [Your Company Name] Named [Award] Winner in [Industry] Industry
Dear [Recipient’s Name],
I hope this email finds you well. I wanted to share some exciting news – [Your Company Name] was recently named a [Award] winner in the [Industry] industry.
We’re thrilled to receive this recognition and are committed to continuing to provide the best [Product/Service] in the industry. If you’re interested, I’d be happy to share more about our [Product/Service] and how it’s helped several other companies in the [Industry] industry [Achieve Result].
Thank you for your time, and I hope to hear back from you.
Best regards,
[Your Name]
The curiosity hook cold sales email template
Using a curiosity hook in your cold sales email can pique the recipient's interest and encourage them to read further. Here are some templates you can use for a cold sales email that incorporates a curiosity hook:
Template 1: The Surprising Fact Email
Subject Line: Did you know that [Surprising Fact]?
Dear [Recipient’s Name],
I hope this email finds you well. I recently came across a surprising fact that I thought you might find interesting. Did you know that [Surprising Fact]?
As someone who works in the [Industry] industry, I thought this might be relevant to your work. I’d love to discuss it further and explore how [Your Company Name] can help you [Achieve Result].
If you’re interested, let’s schedule a call to chat about it in more detail. Please let me know what times work for you.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 2: The Insider Information Email
Subject Line: Insider information on [Industry/Topic]
Dear [Recipient’s Name],
I hope this email finds you well. As someone who works in the [Industry] industry, I thought you might be interested in some insider information I have on [Industry/Topic].
Without giving too much away, I’ve discovered something that could be a game-changer for companies in our industry. I’d love to share it with you and discuss how [Your Company Name] can help you [Achieve Result].
If you’re curious and want to learn more, let’s schedule a call to chat about it in more detail. Please let me know what times work for you.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 3: The Mystery Email
Subject Line: The secret to [Achieving Result]
Dear [Recipient’s Name],
I hope this email finds you well. As someone who works in the [Industry] industry, I’m sure you’re always looking for ways to [Achieve Result].
What if I told you there’s a secret to achieving [Result]? It’s something that has helped many other companies in our industry, and I believe it could help you too.
I’d love to share this secret with you and discuss how [Your Company Name] can help you implement it. If you’re intrigued, let’s schedule a call to chat about it in more detail. Please let me know what times work for you.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Cold sales email template highlighting the pain point
When you can identify a pain point that your potential customer is facing, it can be a powerful tool in your cold sales email. Here are some templates you can use for a cold sales email that addresses a pain point:
Template 1: The Problem-Solving Email
Subject Line: Solving [Pain Point] for [Recipient’s Company Name]
Dear [Recipient’s Name],
I hope this email finds you well. I understand that as a [Position] at [Recipient’s Company Name], you are likely facing [Pain Point]. I’ve worked with many companies in [Industry/Market], and I know how challenging this can be.
At [Your Company Name], we specialize in [Solution to Pain Point]. Our approach has helped many companies like yours overcome this challenge and achieve [Desired Result].
I’d love to discuss how we can help your company specifically. Let’s schedule a call to chat about it in more detail. Please let me know what times work for you.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 2: The Empathy Email
Subject Line: Understanding [Pain Point] at [Recipient’s Company Name]
Dear [Recipient’s Name],
I hope this email finds you well. As someone who has worked in the [Industry/Market] for [Number of Years], I understand how challenging it can be to deal with [Pain Point], especially at [Recipient’s Company Name].
At [Your Company Name], we’ve seen firsthand how [Solution to Pain Point] can help alleviate this challenge. Our approach has helped many companies in your industry, and I believe it could help your company too.
If you’re interested, let’s schedule a call to chat about it in more detail. Please let me know what times work for you.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 3: The Testimonial Email
Subject Line: How [Your Company Name] helped [Similar Company] overcome [Pain Point]
Dear [Recipient’s Name],
I hope this email finds you well. I wanted to share a success story with you that I think might be relevant to your company.
We recently worked with [Similar Company] to help them overcome [Pain Point]. With our [Solution to Pain Point], we were able to help them achieve [Desired Result].
I believe that our approach could help your company as well. I’d love to discuss it with you further and explore how we can help your company overcome [Pain Point] and achieve [Desired Result].
If you’re interested, let’s schedule a call to chat about it in more detail. Please let me know what times work for you.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Cold sales email template offering a discount
Offering a discount in a cold sales email can be an effective way to entice potential customers to try your product or service. Here are some templates you can use for a cold sales email that includes a discount:
Template 1: The Limited-Time Offer
Subject Line: Limited Time Offer: [Discount] off [Your Product/Service]
Dear [Recipient’s Name],
I hope this email finds you well. As someone who works in [Industry/Market], I wanted to reach out and let you know about a special offer we’re running for a limited time.
For the next [Number of Days/Weeks], we’re offering a [Discount] discount on our [Your Product/Service]. We’ve helped many companies in your industry achieve [Desired Result], and I believe our solution could be beneficial to your company as well.
If you’re interested in taking advantage of this offer, please use the code [Discount Code] when you check out. If you have any questions or would like to learn more about our product/service, please don’t hesitate to reach out.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 2: The First-Time Customer Offer
Subject Line: Special Offer for First-Time Customers: [Discount] off [Your Product/Service]
Dear [Recipient’s Name],
I hope this email finds you well. As someone who works in [Industry/Market], I wanted to reach out and let you know about a special offer we have for first-time customers.
For a limited time, we’re offering a [Discount] discount on our [Your Product/Service]. We’ve helped many companies in your industry achieve [Desired Result], and I believe our solution could be beneficial to your company as well.
If you’re interested in taking advantage of this offer, please use the code [Discount Code] when you check out. If you have any questions or would like to learn more about our product/service, please don’t hesitate to reach out.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 3: The Bulk Discount
Subject Line: Bulk Discount: [Discount] off for orders over [Order Quantity]
Dear [Recipient’s Name],
I hope this email finds you well. As someone who works in [Industry/Market], I wanted to reach out and let you know about a special offer we have for bulk orders.
For orders over [Order Quantity], we’re offering a [Discount] discount on our [Your Product/Service]. We’ve helped many companies in your industry achieve [Desired Result], and I believe our solution could be beneficial to your company as well.
If you’re interested in taking advantage of this offer, please use the code [Discount Code] when you check out. If you have any questions or would like to learn more about our product/service, please don’t hesitate to reach out.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
The case study cold sales email template
Sure, here is a template for a cold sales email that includes a case study:
Subject: [First Name], [Company Name] Increased Sales by [X%] with [Your Product/Service]
Hi [First Name],
I hope this email finds you well. I wanted to share a case study with you that I thought might be interesting. We recently worked with [Company Name] to help them increase their sales by [X%] using our [Product/Service]. As someone who is in [their industry/field], I thought you might be interested in learning more.
I would love to chat with you further about the case study and answer any questions you may have about how our product/service could benefit your business. Would you be available for a quick call this week?
Best, [Your Name]
The partnership cold sales email template
Here's a template for a cold sales email that aims to establish a partnership:
Subject: [First Name], Let's Explore Partnership Opportunities
Hi [First Name],
I hope this email finds you well. I came across your company and was impressed with the work you do in [industry/field]. As someone who is also in this industry, I believe that our companies could benefit from a partnership.
Our company specializes in [your product/service], and we believe that our expertise could complement your offerings. We're looking to expand our network and work with other industry leaders like yourself.
If this sounds like something that might interest you, I would love to schedule a call to explore potential partnership opportunities. Let me know if you're available and we can find a time that works for both of us.
Best,
[Your Name]
Cold sales email template creating urgency
Here is a template for a cold sales email that creates a sense of urgency:
Subject: Last Chance: Limited Time Offer on [Your Product/Service]
Hi [First Name],
I hope this email finds you well. I wanted to follow up on my previous email to let you know that we're running a limited-time offer on our [Product/Service]. This offer will expire at the end of the week, so this is your last chance to take advantage of it.
Our [Product/Service] has helped many businesses like yours achieve [benefit], and I don't want you to miss out on this opportunity. We're offering a [discount/upgrade/additional service], which is only available for a few more days.
If you're interested in learning more about the offer or have any questions, please let me know. I'd be happy to schedule a call to discuss it further.
Best,
[Your Name]
Conclusion
Cold sales emails can be a powerful tool for reaching out to potential customers and generating new business. However, in order to be effective, they must be well-crafted and personalized to the recipient. This requires research and attention to detail, as well as a clear understanding of the customer's needs and pain points.
It is also important to follow up consistently and track results in order to refine your approach over time. With these best practices in mind, cold sales emails can be a valuable addition to any sales strategy.
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