Table of Contents
Sales teams of organizations have a significant role in the lead-generation process. With 79% of marketers saying their foremost priority is to generate quality leads, it becomes imperative for representatives to incorporate strategic methods toward sealing the deal.
They try to establish close relationships with the prospects to guide them through the successive steps in the customer lifecycle. A prospect better engaged with a business has more chances of becoming a long-term customer.
The same study has shown that 57% of marketers believe getting the targeted prospects to engage is one of the toughest challenges they face while generating new leads.
Therefore, to overcome such a hurdle, the sales reps need the assistance of specific tools to make the conversion process smoother. And so, sales engagement platforms come of great help.
The following blog guides you through the 38 popular sales engagement platforms and how to choose the right one for your company.
What is a sales engagement platform?
Sales engagement platforms are online tools that assist sales teams to enhance their communication with customers. These tools automate the way in which interaction happens between the company and its customers.
Sales engagement platforms save a lot of time for the organization, helping them concentrate on other important activities. Many platforms integrate with the CRM you use and help improve sales greatly. They help maintain better ties with customers amidst growing competition.
A report by Gartner revealed that 87% of sales development organizations have integrated a sales engagement platform, which proves to be a top-rated technology in driving positive ROI. The same study has revealed that 92% of organizations rank engagement platforms as a critical installation for the whole team's success.
Benefits of a sales engagement platform
Here are a few benefits of a sales engagement platform.
1. Personalized engagement with prospects
Sales engagement tools help the sales teams launch personalized outreach campaigns. This takes the brand closer to the customer. Interactions at every level are customized through automation tools, which helps retain the interest of the leads.
These tools also enable easy follow-ups with the prospects and keep them informed about product updates.
2. Integration in a single platform
The sales engagement tools integrate with the current CRM in use and enable the sales team to improve communication with the prospects.
All the data are collected in one place due to integration, which saves the sales reps a lot of time. Data includes emails, SMS, voice/texts, social media messages, etc. Sales reps can concentrate on enriching the leads with more information on hand rather than shifting from one platform to another.
3. Better customer lifecycle support
Every stage in the customer lifecycle is important. There are many tasks involved, from identifying the prospect to supporting the customer after the sale has been completed. Every customer is different, making the sales team's tasks even more complicated.
With the support of the tools, most tasks are automated, and this helps the sales reps greatly. Predictive analysis and guidance are ways to engage better with the prospects. They identify the right tasks for the right stage in the lifecycle.
4. Metrics and analytics
Sales engagement platforms provide data-driven insights that are highly useful for sales reps. In addition, metrics offer insights into the leads and help identify the right person to approach.
Metrics also analyze the sales pipeline and identify areas that need improvement. contact data enrichment for improved sales operations. A/B testing or split testing improves the relationship with prospects.
5. CRM is updated
Sales engagement tools help with the automatic updating of the CRM process. It syncs all customer data and eliminates manual entry.
This saves a lot of time and also improves the accuracy of the data. An up-to-date CRM helps the sales teams acquire authentic information.
6. Close sales faster
Sales reps need to close sales faster and move to the next lead. This is not possible without automated sales engagement tools. These tools improve the sales team's efficiency and help procure more leads in less time.
7. Edge over the competitors
Digital tools help the business attract more leads and perform better. With these tools, they can garner more prospects in less time than their competitors.
This way, the business has the edge over the competitors. Customers consider the brand more reliable due to its quick response and better approach.
8. Detailed reports on work done
The engagement tools provide a detailed report of the sales team's efforts. This helps managers monitor progress and track inefficiencies.
The dashboard gives all the information to the team so that it can respond according to feedback.
Sales engagement vs. sales enablement
Sales engagement is often confused with sales enablement, but there are a few differences between the two.
The sales team uses sales engagement platforms to engage more effectively with prospects. The entire organization uses sales enablement tools to support the sales team.
Sales engagement is an external process where the sales reps interact with the customers. But, sales enablement is an internal process where several departments work together for the sales team's success.
Sales engagement activities include emails, social media interactions, follow-ups, etc. Activities that form part of sales enablement are training, coaching, metrics, etc.
Features of a good sales engagement platform
There are the most important features of a good sales engagement platform.
1. Compatibility with existing CRM
This is one of the most important features that should be present as this saves a lot of time and provides more accurate information.
Integration is easier with better compatibility, and sales reps can find all information in one place.
2. Automation features
A good sales engagement platform should facilitate maximum automation and eliminate manual tasks. This can help quickly complete tasks, and the sales team can concentrate on lead-generation activities.
Automation helps save time and reduces repetitive tasks.
3. Adaptability by the sales team
A good sales engagement platform should be easily adaptable by the sales team through integrations with the existing CRMs.
This eliminates repeated manual tasks. It should be simple to use and time-saving to be easily adaptable.
4. User-friendly
The sales engagement tools should have a user-friendly interface. Features and navigation should be simple to use. The tools should be self-explanatory so that they are easyto-use. This facilitates the task of the sales reps to engage more prospects.
5. Security
The sales tool should be secure since it deals with consumer data. It should be compliant with GDPR.
A secure tool is reliable and can save customer data safely. A huge amount of data, like contact numbers, email addresses, etc., are extracted by these tools. The data can be misused if the platform is not secure.
6. Mobile apps
A good sales tool should be available to use on multiple platforms. Mobile compatibility facilitates the sales team since it can use a mobile app on the go.
The features of the tools should be created specifically for mobile apps to help in their efficient operations.
7. Metrics
Metrics are the basis of feedback about the work of the sales reps. A sales engagement platform should deliver metrics to analyze leads better. This helps in finding the pain points and generating strategies accordingly.
8. Centralized reporting
A sales engagement tool should facilitate centralized reporting. This eliminates any confusion among the sales reps. Automated reports are generated, and the sales team manager can refer to them to analyze performance.
Going forward, we will learn about the top 38 sales engagement platforms.
38 Sales engagement platforms
The following tools play a great role in easing the workflow of the sales team, thus improving efficiency.
1. Clearbit
It is a marketing tool to understand prospects and generate personalized campaigns.
Features
- Market intelligence tool captures and converts demand.
- Focussed funnel to identify the right customers.
- Creates ideal customer profile.
- Machine learning assistance.
- Syncs data in real-time.
Pros
- Converts pipelines swiftly
- Tailored campaigns
- Free tools and resources
Cons
- Inaccuracies in data
Pricing
Customers should contact the team for prices.
2. Xoxoday Plum
Xoxoday Plum is a digital incentive automation platform that motivates the sales team to perform better. When the team is motivated, it can contribute more towards the organization's success.
Features
- Gamification of incentive plans
- Integration with CRMs
- Gaming mechanics for better interaction
- Converts leads with targeted offers and incentives
- Automation of rewards delivery
Pros
- Tracks promotion campaigns easily
- Global catalog
- Instant scratch-and-win rewards
- Re-engages dormant leads
Cons
- Lesser discount on gift cards
Pricing
Prices start at $199 per month (billed quarterly).
3. Xoxoday Compass
Xoxoday Compass is an automated incentives platform that helps boost sales through its gamification software. Its gamification features provide frequent notifications and keep the sales team engaged. This improves their morale.
Features
- Real-time tracking of performance
- Customized nudges
- Predictive analysis for data-driven decisions
- Game templates to drive performance against KPIs
- Simplifies the incentive programs
Pros
- Publishes incentives in less than 10 minutes
- Error-free calculations and on-time disbursal
- 80% increase in sales productivity
- Seamless integrations with CRMs
Cons
- Advanced functions are not self-explanatory.
Pricing
Plans start at $29.99 per user per month.
4. HubSpot
This powerful tool allows sales reps to get more information about their prospects.
Features
- Four software editions
- Automates the sales process
- Personalized outreach to prospects
- Visibility into the sales team's analytics
- Streamlines the sales process
Pros
- Suitable for a 2-500 member team
- Automated email scheduler
- Time-saving
Cons
- Slower at times.
- Contact merging needs to be quick.
Pricing
Prices start at $45 per month.
5. Salesloft
This tool powers your sales team by focusing on nurturing leads.
Features
- Comprehensive platform.
- Helps in prospecting and expanding customer base.
- All activities are synced with the CRM.
- Step-by-step guidance.
- Sales call tracking facility.
Pros
- Achieves 28% more deals
- Three times more customer engagement
- Personalization of tools
Cons
- Minor integration issues.
- Importing data takes time.
Pricing
Customers should contact the team for prices.
6. VanillaSoft
This platform optimizes the sales team's workflows and helps close more deals.
Features
- Queue-based lead routing
- Auto-dialing facility
- Real-time lead tracking
- Integrations with CRMs
- Call recording to identify pain points
Pros
- Increases productivity
- Greater visibility into the leads
- Automated reminder emails
Cons
- The texting feature does not allow attachments.
Pricing
Prices start at $80 per user per month.
7. Outreach
The Outreach tool helps optimize a customer’s lifecycle.
Features
- Detailed analytics
- Real-time sales pipeline analysis
- Revenue-driven efforts
- AI-powered tool
- Real-time buyer engagement
Pros
- Complete visibility into the team's work
- Tracks email opening
- Personalized interactions
Cons
- Integration could be better.
Pricing
Customers should contact the team for prices.
8. SalesBlink
It is one of the popular tools for sales outreach campaigns.
Features
- Multi-channel campaigns through emails, LinkedIn, and calls
- Text and image personalization
- Automated email warmup
- Integrates with existing CRMs
- Creates outreach flow templates
Pros
- High email deliverability
- Maximizes ROI
- 250 million+ database
Cons
- Insufficient automation.
- Domain search needs to be refined.
Pricing
Email WarmUp at $11, Email Outreach at $29, and Sales Outreach at $49 per month
9. Mailshake
This is a tool for modern sales teams that automates cold outreach campaigns.
Features
- Engage with prospects through phone and email
- Personalized campaign recommendations
- Third-party integrations with Salesforce
- Email templates to build sequences instantly
- Automated follow-ups
Pros
- Multi-channel outreach
- Generates more engaged leads
- Analytics focussed on the sales pipeline
Cons
- Monthly billing is unavailable.
Pricing
Email Engagement plan at $58 and Sales Outreach plan at $83 per month
10. Freshsales
It is a cloud-based sales engagement tool that helps sales teams manage leads and retain customers.
Features
- Streamlines the sales process
- Generates more opportunities
- Customizable web forms to capture visitor information
- AI-powered chatbots
- Dynamic forecasting for predicting revenues
Pros
- Context-driven sales improve revenues
- Award-winning software
- 360-degree customer view
Cons
- Onboarding is time-consuming.
- Limited functionality in workflows.
Pricing
Prices start at $15 per month per user.
11. Zoho SalesIQ
This digital tool assists in communicating at every stage of the customer lifecycle.
Features
- Analyzes page visits of customers
- Tailored messages
- Evaluates prospect engagement
- Integration with popular CRMs
- Automated report generator
Pros
- Real-time translation for international customers
- Customized reaction to prospects’ behavior on different websites
Cons
- Limited features in the free version
Pricing
Zoho SalesIQ offers a 15-day free trial. Paid plans are Basic at $350, Professional at $750, and Enterprise at $1200.
12. Pipeline
It is an effective sales tool for small and medium businesses.
Features
- Sales-focussed features
- Offers visibility to the sales pipeline
- Provides report every morning
- Customization options available
- Tracks every stage of the sales pipeline
Pros
- Intuitive platform.
- Easy to use.
- New features are updated.
Cons
- Lack of true integration
Pricing
Plans available are: Start at $25, Develop at $33, and Grow at $49.
13. Zendesk Sell
It is a sales engagement tool that increases the sales team's efficiency.
Features
- Revenue forecast
- Connection with favorite apps
- Interactive product tour
- Customization of data
- Pre-built dashboards
Pros
- Connects all apps with a single click
- Faster email integration
- Automatic follow-up of leads
Cons
- Response to messages is slower.
- Cannot delete pre-set fields.
Pricing
Price ranges from $19 to $150 based on the package.
14. Klenty
Klenty assists the sales team with email outreach and follow-up.
Features
- Hyper-personalization using images and videos
- Email validation
- Data-driven sales strategy
- Syncs emails and replies to CRMs
- Multi-channel sales outreach
Pros
- Highly engaging tool.
- Eliminates spam emails.
- A/B testing feature.
Cons
- Analytics is hard to read.
- Expensive.
Pricing
A 14-day free trial followed by paid plans starting at $50 per month.
15. Apollo.io
Apollo.io assists sales teams engage with more prospects with the help of automated workflows.
Features
- Seamless integration with CRM
- Multi-channel sequences
- Job change alerts
- Intelligent prospecting
- All-in-one platform
Pros
- Accurate data
- Compliant with ISO, SOC 2, and GDPR
Cons
- Slow navigation
Pricing
Paid plans start at $39 per month.
16. Yesware
It is a robust tool to assist sales teams to track email outreach effectively.
Features
- Follow-up emails
- Auto-sync with CRM
- Integrates with LinkedIn
- Automated meeting scheduler
- Email attachment tracking
Pros
- Easy to use
- Personalized emails
Cons
- Spam detection is inefficient.
Pricing
Plans start at $15 per seat per month.
17. InsideSales
It is an intelligent sales platform that enables meaningful conversations with prospects.
Features
- Prioritized recommendations.
- Automated workflows.
- Auto-enrolls contacts and leads.
- SmartSend tool sends emails at the right time.
- Triggers on contact activities.
Pros
- Flexible tool
- Organized workflow
Cons
- Errors in notifications
Pricing
Customers should contact the team for prices.
18. ClearSlide
It is a complete platform for communication with the buyer to learn their level of engagements.
Features
- Assemble and personalize content
- Communication through phone, email, online, and screen share
- Visibility into every interaction of the customer
- Guide sellers to the right content
- Integrates with CRM
Pros
- Easy-to-prepare presentations
- Professional interface
- Complete database of files
Cons
- Takes time to upload large files.
- The search function is slow.
Pricing
Customers should contact the team for prices.
19. Revenue Grid
It is an AI-driven platform that provides the sales team with step-by-step guides for reaching more prospects.
Features
- Insights on the sales pipeline
- Syncs data across teams
- Guides sales reps in the sales process
- Autosaves all touchpoints to Salesforce
- Analyzes sales activities with results
Pros
- Easy to create new tasks.
- Quick response.
- Email tracking is easy.
Cons
- Duplication of contacts
- Constant disconnection
Pricing
Customers should contact the team for prices.
20. Nutshell
Nutshell helps sales teams close more deals with its powerful sales automation process.
Features
- Periodic reports to measure performance
- Brings the sales team closer
- Stores all contact details and conversations in one place
- Collects leads from websites
- Specifies actions for sales reps
Pros
- Time-saving tool
- Easy-to-use forms
- Flexible CRM
Cons
- Limited activities
- Lesser features on a mobile app
Pricing
The basic plan is priced at $19, and the Pro at $ 49 per user per month.
21. ActiveCampaign
It is a cloud-based platform assisting small and mid-sized businesses in sales automation.
Features
- Email segmentation
- CRM and sales automation
- Customized communication
- Recommends products to prospects
- Well-timed calls and emails
Pros
- Attractive user interface
- Dynamic content for prospect nurturing
- A/B testing facility
Cons
- Customer support takes longer to respond
Pricing
Plans start at $29 per month. A 14-day free trial is available.
22. Cirrus Insight
It is a sales productivity tool that eliminates repeated tasks through automation.
Features
- Syncs data with Salesforce
- Prioritizes activities
- Monitors the sales rep's inbox to sync emails
- Automatic scheduling process
- Collect sales activity
Pros
- Tracks email attachment opening
- Eliminates manual data entry
- Automated calendar sharing
- Multi-touch outreach
Cons
- Frequent lag in the platform.
Pricing
Prices vary depending on the size of the team.
23. Mixmax
It is a sales engagement tool for Gmail that provides a good customer experience.
Features
- Schedules email sequences
- Tracks individual email openings
- Flexible alerts based on email engagement
- Real-time notifications
- Schedules appointments with an automatic scheduler
Pros
- One-click meeting requests
- Easy to work with a huge contact list
- Automatic call logging
Cons
- Template preview is not available.
Pricing
Paid plans start at $24 per month.
24. SmartReach
SmartReach tool for the sales team helps automate the repetitive sales engagement activities and thus generate quality prospects.
Features
- Personalized emails
- Scheduled follow-ups
- Targets multiple stakeholders in a company
- Delivers emails according to the prospect's time zone
- Email sequencing
Pros
- Indirect reply detection
- Hyper-personalize emails with dynamic content
- Split testing of emails
Cons
- Less intuitive platform
Pricing
Plans start at $99 per month for five users.
25. Marketo Sales Connect
This tool speeds up the sales pipeline with coordinated sales and marketing engagement activities.
Features
- Personalized inbound and outbound engagements
- Engages in relevant conversations with leads
- Marketing impact analysis
- Plug-and-play integrations
- Cross-channel engagement
Pros
- Simple interface
- Increases sales productivity
- List of prioritized leads available
Cons
- Encounters a lot of bugs
Pricing
Customers should contact the team for prices.
26. SalesKen
This AI-powered platform assists sales reps drive more sales through integrations with CRM.
Features
- Real-time assistance to the sales team
- Provides pitch intelligence
- Automated call summary
- Transcription of sales calls
- Feedback to the sales team after every call
Pros
- Live assistance on sales calls
- Stores call recordings
- Omnichannel interactions
- Leaderboards to rank leads
Cons
- Support team unresponsive at times
Pricing
Customers should contact the team for prices
27. Veloxy
Veloxy is an all-in-one sales software that helps sales reps close more sales.
Features
- AI and machine learning to accelerate sales
- Full analytics and reporting dashboard
- Auto-pilot logging of Salesforce activity
- Prospect discovery through geo-location
- Automatic data entry
Pros
- Proactive calendar
- Full visibility of emails opened by prospects
- Optimize email delivery
Cons
- Too many notifications
Pricing
Plans start at $25 per month.
28. Outplay
Outplay is a new-age sales engagement platform that makes selling easy through a multi-channel approach.
Features
- Prospect tracking
- Automates outreach and follow-up
- Notifies users about red flags
- Integrates communication through email, phone, LinkedIn, WhatsApp, and chat
- Downloads leads from web forms
Pros
- Easy UI
- Dials contacts back to back without interruptions
- Advanced sales analytics
Cons
- Integration could be better.
Pricing
Plans start at $39 per month.
29. Lead 411
This platform strengthens the sales team with accurate lead information.
Features
- Targeted filters
- Automated emails and SMS templates
- Identifies companies looking for solutions
- Sales intelligence platform
- Provides lead scores
Pros
- Easy downloads
- Triggers about the target audience
- High-quality leads
Cons
- Expensive tool
Pricing
The basic plan starts at $99 per month per user.
30. Zoominfo SalesOs
This sales tool provides the team with B2B data and software to grow your business.
Features
- Data-driven insights to reach customers
- Extensive database with over 150 million verified email addresses
- Tracks prospect's website visit
- Multi-touch sales cadences
- Analyzes interactions across communication channels
Pros
- Access professional profiles
- Advanced filters for better engagement
- Visibility into organizational hierarchy
- Accurate data
Cons
- No free trial.
- Data is not updated regularly.
Pricing
Customers should contact the team for prices.
31. Saleshandy
This tool helps with cold email outreach and ensures better deliverability.
Features
- Automates cold email outreach to scale
- Tracks email openings
- Automated follow-up emails
- Derives addresses from LinkedIn
- Reduces email bouncebacks
Pros
- Multi-stage sequences are scheduled easily.
- Personalized outreach strategies.
- One-click integration with emails.
Cons
- Fewer upgrades
Pricing
Plans start at $29 per month.
32. Upscale
This sales engagement platform assists the team in converting leads to revenue much faster.
Features
- Multi-channel outreach.
- Customized, repeatable sales cadences.
- Allocates tasks teamwise.
- Auto dialing and call recording features are available.
- Detailed analytics and reporting.
Pros
- Optimizes efforts of the sales team
- Automated pipelines
- More actionable insights into prospect data
Cons
- Lesser options for integration
Pricing
Prices start from $50 per month post completion of a 21-day free trial.
33. Close
It is an all-in-one platform that helps small and medium businesses scale their sales.
Features
- Allows call, email, and text without any add-ons.
- Imports lead data easily.
- An on-demand demo is available.
- Customized CRM.
- A holistic view of KPIs.
Pros
- Advanced integrations to sync data.
- Reveals the health of the sales pipeline.
- Value-added funnel reports are available without plan upgradation.
Cons
- Issues with API integration at times
Pricing
A 14-day trial is available, after which plans start at $25 per month.
34. Membrain
It is a complete engagement tool that helps build quality leads.
Features
- Engages with prospects humanly
- Active pipeline to use every sales opportunity
- Dynamic process tools for better analytics
- Expands relationships with customers
- Builds quality pipeline
Pros
- Easy to navigate
- Impressive UI
- Simple to use
Cons
- Dashboards are difficult to understand.
Pricing
Customers should contact the team for prices.
35. Overloop
This is a multi-channel outbound platform that helps in sales automation.
Features
- Chrome extension to connect to contacts
- Imports contacts from LinkedIn
- Email finder tool
- Imports contacts from CSV or spreadsheet
- Organizes contact information
Pros
- Personalization of custom fields
- Minimizes time spent on repetitive tasks
- Manages all outbound conversations in one place
Cons
- An issue with accuracy in email click rates
Pricing
Plans start at $99 per month.
36. Assistive
Assistive helps the sales team generate more leads in less time.
Features
- Can be configured for any industry
- All CRM features in one place
- AI-driven assists
- Helps field-based sales team
- Endless configuration options
Pros
- Simple UI
- Reduced turnaround time
- Updated dashboards
Cons
- Takes time to download reports
Pricing
Plans start at $10 per user per month.
37. Salesmate
Salesmate is an automated sales tool that seeks to eliminate the sales team's pain points while identifying leads.
Features
- Creates multiple custom sales pipelines.
- Plans, tracks, and organizes sales activities.
- All to-do activities are scheduled on the smart calendar.
- Customizable sales reports.
- Track the performance of the sales team with sales goals.
Pros
- Automated emails to engage with prospects
- Keeps a log of every email communication
- Automatic power dialing facility
Cons
- Integration with WhatsApp Business is not available.
- Minor bugs in the platform.
Pricing
Prices start at $15 per user per month.
38. Cliently
Cliently is an all-in-one platform for small and medium businesses.
Features
- Workflow management
- AI-based tool for conversion of prospects
- Multi-channel communication
- CRM integrations
- Compares flow analytics
Pros
- Easy-to-use platform
- Easy integrations
- Personalized outreach
Cons
- Not suitable for a large target audience
Pricing
Plans start at $39 per month.
How to choose the right sales engagement platform?
We have listed the top 38 platforms above. But how do you choose the right one among them? Check out the below-mentioned questions you must ask before choosing the right platform for your business.
- Can the platform be integrated with existing CRMs?
- What are the special features of the platform exclusive to your business?
- Is your business large? Some of the tools are designed for small businesses only.
- Does the platform offer training to sales reps?
- Does the platform offer any free trials?
- Does the platform offer optimum automation?
Case study 1
This case study explores how Swiggy utilized Xoxoday Compass's gamification tools to motivate its sales team.
Client
Started in 2014 in Bengaluru, Swiggy is now India's largest food delivery app. They have expanded their network across India. Swiggy has helped transform the online food ordering and delivery logistics, making it more accessible.
Challenge
Managing manpower of more than 120K was a huge challenge for the company. The company was taking the help of local management teams, but this was time-consuming and ineffective. Also, since the delivery personnel worked out of the office, tracking their performance was strenuous.
This resulted in delayed incentives disbursement and, as a result, demotivated employees. The performance of the staff was affected due to this.
Solution
Incentive automation through Compass helped in reducing inaccuracies and delays. Employee data was analyzed from multiple sources, like CRM, biometrics, platform usage, and more. Compass offered the company detailed data reporting tools that were crucial for the efficient use of the system. This was used as metrics for performance analysis.
The gamification features of the platform were personalized and offered constant nudges. Incentive payments were made possible with zero hassles.
The process was made in real-time with Compass. It helped publish customized incentive programs that are inclusive in less than 10 minutes. This way, Swiggy could improve sales team engagement scores using automation tools from Compass.
Case study 2
This case study explores how Capgemini was able to restructure its rewards program using Xoxoday Plum's platform.
Client
Capgemini is a world leader with over 50 years of expertise in consulting, technology services, and digital transformation. It strongly believes that stakeholders are an important part of the company's growth.
Capgemini has a presence in nearly 40 countries and over 200,000 team members. It offers a wide range of services to several clients.
Challenge
The company used multiple reward strategies and procured gifts and rewards from various brands. Logistics management in issuing the rewards posed a challenge. Also, tracking the usage and redemption of gift vouchers was an issue.
Solution
Capgemini found its solution through Xoxoday Plum's reward platform. It was fully automated and offered complete visibility.
A variety of reward options, an easily trackable dashboard, a responsive customer service team, and integration with the existing CRM were features of Xoxoday that Capgemini found highly useful.
Xoxoday Plum helped Capgemini streamline the rewards process. The ease of executing the reward strategy has led to improvements in reward frequency. This resulted in highly satisfied stakeholders at Capgemini.
Conclusion
Sales engagement tools benefit your organization by greatly supporting the sales reps. These tools aim to accelerate the growth of your business. While selecting a platform, check the various features of these tools and their suitability for your business.
Making use of the free trial helps you gain knowledge about the platform. Since these tools are created to lessen your sales team's burden, ensure they are utilized optimally.
