160+ Sales Email Subject Lines That Get Opened, Read, and Responded To

When it comes to email marketing, the subject line is one of the most critical elements that can make or break your campaign's success. A well-crafted subject line can pique the recipient's interest and encourage them to open your email, while a lackluster one can result in it being deleted or ignored. This is especially true for sales emails, where the subject line needs to stand out in a crowded inbox and entice the recipient to take action.

In this article, we've compiled a list of the 160+ best sales email subject lines to help you craft compelling sales emails that get results. From personalization and urgency to curiosity and social proof, these subject lines cover a range of strategies that have proven to be effective in generating engagement and conversions.

Whether you're looking to promote a new product, offer a discount, or simply follow up with a lead, these subject lines will provide you with inspiration and guidance on how to capture your audience's attention and drive action. So, without further ado, let's dive into the best sales email subject lines!

What makes a good email subject line?

A good email subject line is one that grabs the recipient's attention, piques their interest, and encourages them to open the email. Here are some key elements that make a subject line effective:

1. Relevance: The subject line should be relevant to the recipient and the email's content. Make sure that the subject line accurately reflects what's inside the email.
2. Clarity: The subject line should be clear and easy to understand. Avoid using vague or ambiguous language that might confuse the recipient.
3. Length: Keep the subject line concise and to the point. A subject line that's too long may get cut off or lose the recipient's attention.
4. Personalization: Use the recipient's name or other personal details to make the email feel more personalized.
5. Value: Communicate the value or benefit of opening the email in the subject line. Make it clear what the recipient will gain from reading the email.
6. Urgency: Create a sense of urgency in the subject line to encourage the recipient to take action.
7. Curiosity: Use curiosity or intrigue to make the recipient want to know more and open the email.
8. Tone: The tone of the subject line should match the tone of the email's content and your brand's voice.

A good email subject line should be attention-grabbing, relevant, and provide a clear value proposition to the recipient. Keep in mind that testing different subject lines is also important to determine what works best for your audience.

How to write a good sales email subject line?

Writing a good sales email subject line requires careful consideration and a bit of creativity. Here are some tips to help you write effective sales email subject lines:

1. Understand your audience

Before crafting your subject line, make sure you understand your target audience and what's important to them. This will help you tailor your message to their needs and interests.

2. Use personalized language

Including the recipient's name or company name can help grab their attention and make the email feel more personal.

3. Keep it concise

Your subject line should be short and to the point, ideally no more than 50 characters. This ensures that it will be fully visible in the recipient's inbox and makes it easier to read quickly.

4. Communicate value

Make sure your subject line communicates the value of your email. What's in it for the recipient? Why should they open and read it?

5. Use urgency sparingly

Urgency can be an effective tool to encourage action, but use it sparingly and only when appropriate. Avoid using false urgency or creating a sense of pressure that may turn the recipient off.

6. Test and refine

Experiment with different subject lines and track open and response rates to see what works best. Use A/B testing to compare different subject lines and refine your approach over time.

Remember, the subject line is your first opportunity to make a good impression and encourage the recipient to open your email. Make it clear, concise, and focused on the recipient's needs and interests.

165 Sales email subject lines to improve response rates

Improve your email open rates and drive more sales with our list of 100 sales email subject lines that are proven to get opened, read, and responded to. From cold outreach to follow-up emails and more, these subject lines cover a range of sales scenarios and tactics to help you craft the perfect email that will grab your recipient's attention and drive results.

Cold sales email subject lines

Here are some effective cold sales email subject lines:

1. "Can I help with [specific pain point]?"
2. "Introducing [your product/service] to solve [specific problem]"
3. "Quick question about [relevant topic]"
4. "Are you open to [specific solution]?"
5. "10 minutes to solve [specific problem]?"
6. "Revolutionize the way you [specific action]"
7. "Transform [specific area] with [your product/service]"
8. "Is your [specific area] strategy working?"
9. "Unlocking the secret to [specific outcome]"
10. "Breaking down the myths of [specific topic]"
11. "How [company name] saved [similar company] 20% on [specific expense]"
12. "Get ahead of the competition with [your product/service]"
13. "The ultimate guide to [specific process or problem]"
14. "Is your [specific process] outdated?"
15. "Save time and money with [your product/service]"

Sales follow-up email subject lines

Here are some effective sales follow-up email subject lines:

1. "Just checking in..."
2. "Quick follow-up on our last conversation"
3. "Any updates on [specific topic]?"
4. "Need a hand with [specific challenge]?"
5. "Did you have a chance to review our proposal?"
6. "Time-sensitive: [specific offer or deadline]"
7. "Thought you might be interested in this..."
8. "Great talking to you, [recipient name]"
9. "Can we chat again soon?"
10. "Following up on [specific action item or request]"
11. "I have a new idea for [specific topic]"
12. "Is [specific date/time] still good for our call?"
13. "Want to learn more about [specific topic]?"
14. "Important update on [specific topic]"
15. "Let's connect and discuss [specific goal or challenge]"

When it comes to sales follow-up email subject lines, the key is to stay persistent while also being respectful of the recipient's time and attention. Try to add value with each email, whether it's by providing additional information, answering questions, or offering new insights or ideas. Make sure your subject line is relevant to the recipient and clearly communicates the purpose of your email. And remember, follow-up emails should be courteous, friendly, and professional, without being pushy or aggressive.

Sales prospecting email subject lines

Here are some effective sales prospecting email subject lines:

1. "Re: [specific topic or question]"
2. "Quick question about [specific topic]"
3. "Are you open to new opportunities?"
4. "Idea for [specific goal or challenge]"
5. "Mutual connection: [specific name]"
6. "Can I help you with [specific challenge]?"
7. "Personalized suggestion for [specific goal or challenge]"
8. "I think we could work together"
9. "Thoughts on [specific industry or trend]?"
10. "Let's discuss [specific goal or challenge]"
11. "Interested in [specific product or service]?"
12. "Looking for a better solution for [specific challenge]?"
13. "Want to improve your [specific metric]?"
14. "Opportunity for [specific benefit or value]"
15. "Need help with [specific task or project]?"

When it comes to sales prospecting email subject lines, the key is to focus on the recipient's needs and interests and to offer something of value in your email. Try to personalize your subject line and tailor it to the recipient's specific situation or challenges. Use language that's positive and engaging, and avoid anything that might come across as pushy or overly salesy. The goal of a prospecting email is to start a conversation and build a relationship, so keep your tone friendly, professional, and focused on the recipient's needs.

Storytelling subject lines for sales email

Here are some effective storytelling subject lines for sales emails:

1. "The story of how [specific customer or business] transformed their [specific challenge]"
2. "The surprising way [specific product or service] helped [specific customer or industry]"
3. "How [specific company or team] achieved [specific goal or result] using [specific solution]"
4. "The behind-the-scenes story of [specific project or initiative]"
5. "The secret to [specific benefit or value] that [specific industry or audience] doesn't know about"
6. "The journey of how we developed [specific product or service]"
7. "The incredible impact of [specific solution or approach] on [specific metric or outcome]"
8. "How we helped [specific customer or industry] overcome [specific challenge or obstacle]"
9. "The story of how we discovered the perfect solution for [specific problem or need]"
10. "The inspiring story of how [specific customer or business] achieved success with [specific solution]"

When it comes to storytelling subject lines for sales emails, the key is to pique the recipient's curiosity and engage their emotions. Use language that's evocative and descriptive, and focus on telling a compelling story that's relevant to the recipient's needs or interests. Use real-life examples and case studies to illustrate the benefits and value of your product or service. And remember, the goal is to start a conversation and build a relationship, so make sure your tone is friendly, professional, and focused on the recipient's needs.

Urgency-based sales email subject lines

Urgency-based sales email subject lines

Here are some effective urgency-based sales email subject lines:

1. "Last chance to [specific offer or deal]"
2. "Only [specific time period] left to claim your [specific benefit or value]"
3. "Limited availability: [specific product or service]"
4. "Don't miss out on [specific opportunity or benefit]"
5. "Time is running out to [specific goal or outcome]"
6. "Act fast to [specific benefit or value]"
7. "Your exclusive [specific offer or opportunity] expires soon"
8. "Last chance to register for [specific event or program]"
9. "Don't wait: [specific action or benefit] awaits"
10. "Urgent: [specific issue or problem] needs your attention now"

When it comes to urgency-based sales email subject lines, the key is to create a sense of urgency and motivate the recipient to take action. Use language that's clear and direct, and highlight the specific benefits or values that the recipient will miss out on if they don't act quickly. Use deadlines or limited availability to create a sense of urgency, and avoid using false or misleading urgency tactics that could harm your credibility. And remember, the goal is to motivate the recipient to take action, so make sure your tone is persuasive and focused on the benefits and value that they'll receive by taking action.

Benefit-driven sales email subject lines

Here are some effective benefit-driven sales email subject lines:

1. "Discover the [specific benefit or value] of [specific product or service]"
2. "Get [specific benefit or value] with [specific solution or approach]"
3. "Unlock the power of [specific solution or approach] for [specific goal or outcome]"
4. "Transform your [specific challenge or pain point] with [specific solution or product]"
5. "Maximize your [specific metric or outcome] with [specific product or service]"
6. "Experience the [specific benefit or value] of [specific solution or product]"
7. "Discover how [specific solution or approach] can [specific benefit or value]"
8. "Achieve [specific goal or outcome] with [specific solution or product]"
9. "Discover the secret to [specific benefit or value] with [specific solution or product]"
10. "Unleash the power of [specific solution or approach] for [specific industry or audience]"

When it comes to benefit-driven sales email subject lines, the key is to highlight the specific benefits and values that the recipient will receive by engaging with your product or service. Use language that's clear and specific, and focus on the outcomes or results that the recipient can expect to achieve. Use customer success stories or case studies to illustrate the benefits and value of your product or service. And remember, the goal is to show the recipient how your solution can improve their life or work, so make sure your tone is friendly, professional, and focused on their needs and interests.

Best email subject lines after no response

Here are some effective email subject lines to use after no response:

1. "Are you still interested in [specific offer or benefit]?"
2. "Following up on [specific topic or conversation]"
3. "Did my previous email get lost in your inbox?"
4. "Checking in to see if you have any questions"
5. "Can we schedule a call to discuss further?"
6. "One last follow-up on [specific topic or conversation]"
7. "I don't want to be a pest, but..."
8. "Quick question about [specific goal or outcome]"
9. "I wanted to share a new development with you"
10. "Hoping to connect soon and explore [specific opportunity or benefit]"

When it comes to following up after no response, it's important to strike a balance between persistence and professionalism. Use language that's polite and friendly, but also direct and specific. Reference your previous communication or conversation to provide context, and remind the recipient of the benefits or value of engaging with your product or service. Offer to schedule a call or meeting to discuss further, and be prepared to address any questions or concerns that the recipient may have. And remember, the goal is to re-engage the recipient and move the conversation forward, so make sure your tone is focused on the recipient's needs and interests.

Referral sales email subject lines

Here are some effective referral sales email subject lines:

1. "Thank you for the referral!"
2. "A special offer for you and your friends"
3. "A gift for your referral"
4. "Your friends will thank you for this"
5. "Let's work together to help your network"
6. "Your referral deserves the best"
7. "Referral rewards for our valued customers"
8. "Your trust in us means everything"
9. "The power of referrals: Let's grow together"
10. "It's all about who you know - and we know you!"

When it comes to referral sales email subject lines, the key is to highlight the value and benefits of the referral relationship. Use language that's friendly, appreciative, and focused on the recipient's interests. Offer rewards or incentives for successful referrals, such as discounts or free products or services. Make it clear that you value the trust and support of the recipient, and that you're committed to providing excellent service to their network. And remember, the goal is to encourage the recipient to refer their friends and colleagues to your business, so make sure your tone is positive and focused on building a strong, long-term relationship.

Meeting request sales subject lines

Here are some effective meeting request sales email subject lines:

1. "Let's connect: Request for a meeting"
2. "Can we schedule a call to discuss [specific opportunity or challenge]?"
3. "Interested in learning more about [specific product or service]?"
4. "Exploring partnership opportunities"
5. "Collaboration request: Let's talk"
6. "Request for a brief call to discuss [specific goal or outcome]"
7. "Would love to hear your thoughts on [specific topic or issue]"
8. "Ready to take the next step? Let's schedule a meeting"
9. "Let's make progress on [specific project or initiative]"
10. "Time to chat about [specific opportunity or challenge]?"

When it comes to requesting a meeting, it's important to be clear and specific about the purpose and agenda of the meeting. Use language that's polite, professional, and focused on the recipient's interests and needs. Provide context for the meeting request, and explain how it relates to the recipient's business or goals. Offer to schedule the meeting at a time and date that's convenient for the recipient, and be prepared to provide more information or answer any questions they may have. And remember, the goal is to build a strong relationship with the recipient and move the conversation forward, so make sure your tone is positive, friendly, and focused on collaboration and mutual benefit.

Curiosity-driven sales subject lines

Here are some effective curiosity-driven sales email subject lines:

1. "You won't believe what we've been working on"
2. "The secret to [specific benefit or outcome] revealed"
3. "Something you don't want to miss"
4. "Is your business ready for this?"
5. "Get ready for a big announcement"
6. "Breaking news: [specific development or opportunity]"
7. "Limited time offer: [specific product or service]"
8. "The one thing you need to know about [specific trend or issue]"
9. "Unlock the potential of [specific solution or strategy]"
10. "Want to know how we're disrupting the industry?"

When it comes to curiosity-driven sales email subject lines, the key is to pique the recipient's interest and make them curious about what you have to offer. Use language that's attention-grabbing, intriguing, and focused on the recipient's pain points or goals. Offer a glimpse into something new or exciting, and create a sense of urgency or exclusivity. Be careful not to give away too much information in the subject line, as you want the recipient to open the email to learn more. And remember, the goal is to create interest and generate engagement, so make sure your tone is positive, exciting, and focused on the recipient's needs and interests.

Personalized sales subject lines

Here are some effective personalized sales email subject lines:

1. "Name, thought you'd be interested in this"
2. "Hi Name, a personalized offer just for you"
3. "Name, quick question about your business goals"
4. "Name, I noticed we have [specific interest or connection] in common"
5. "Name, can we help you with [specific challenge or opportunity]?"
6. "Name, we have a solution tailored to your needs"
7. "Name, are you still interested in [specific product or service]?"
8. "Name, I think this will be relevant to your business"
9. "Name, wanted to share some insights with you"
10. "Name, let's schedule a call to discuss your needs"

When it comes to personalized sales email subject lines, the key is to make the recipient feel valued and understood. Use language that's friendly, conversational, and focused on the recipient's interests and needs. Mention their name or a specific detail that shows you've done your research and understand their business or goals. Offer something that's relevant and tailored to their needs, and make it clear how you can help them solve their challenges or achieve their goals. And remember, the goal is to build a relationship and generate engagement, so make sure your tone is personalized, professional, and focused on the recipient's needs and interests.

Pain point sales subject lines

Here are some effective pain point sales email subject lines:

1. "Are you struggling with [specific pain point]? We can help."
2. "Solve your [specific problem] with [your product or service]"
3. "The solution to your [specific pain point] is here"
4. "Don't let [specific issue] hold you back anymore"
5. "Tired of dealing with [specific pain point]? We have the answer"
6. "Say goodbye to [specific challenge] with our help"
7. "Is your business suffering from [specific problem]? Let us assist"
8. "Stop wasting time on [specific task] and focus on growth"
9. "Eliminate the frustration of [specific issue] with our solution"
10. "Get relief from [specific pain point] and start seeing results"

When it comes to pain point sales email subject lines, the key is to address a specific challenge or problem that your recipient is likely to be experiencing. Use language that's empathetic and focused on their needs, and offer a clear solution or benefit that addresses their pain point. Be specific and concise, and avoid using generic language that could apply to anyone. And remember, the goal is to show your recipient that you understand their challenges and can help them solve their problems, so make sure your tone is professional, helpful, and focused on the recipient's needs and interests.

Quantified subject lines

Quantified subject lines are those that use numbers or specific figures to grab the recipient's attention and create interest in the email. Here are some effective quantified sales email subject lines:

1. "Increase your ROI by 50% with our solution"
2. "Save 20 hours per week with our automation software"
3. "Get 3x more leads with our proven strategy"
4. "Grow your sales by 75% in just 6 months"
5. "Discover the 10 secrets to successful sales"
6. "Join the 500+ businesses that have benefited from our services"
7. "See a 40% boost in productivity with our tool"
8. "Unlock the power of data with our analytics software"
9. "Reduce your expenses by 30% with our platform"
10. "Experience a 90% customer satisfaction rate with our support team"

The key to effective quantified subject lines is to use specific, tangible numbers that will resonate with your recipient and demonstrate the value of your product or service. Be sure to focus on the benefits that your offering provides, rather than simply listing features or statistics. And don't be afraid to get creative and use numbers in unexpected ways to make your subject line stand out. Just remember to keep it relevant to your audience and aligned with your overall sales message.

Inbound lead follow up sales email subject line

Inbound lead follow-up emails are an important opportunity to connect with potential customers who have already shown interest in your product or service. Here are some effective subject lines to use when following up with inbound leads:

1. "Thanks for your interest in [product/service] - here's what you need to know"
2. "Quick question about your [specific need or pain point]"
3. "Can we schedule a call to discuss your [specific goal or challenge]?"
4. "Just checking in - are you still interested in [product/service]?"
5. "Let me show you how [product/service] can solve your [specific problem]"
6. "Do you have 5 minutes for a quick chat about [product/service]?"
7. "Are you ready to take your [specific goal or objective] to the next level?"
8. "Here's how [company name] has helped other businesses like yours"
9. "How [product/service] can help you achieve [specific outcome or benefit]"
10. "What questions can I answer about [product/service]?"

When crafting subject lines for inbound lead follow-up emails, it's important to focus on the recipient's needs and interests, rather than just promoting your product or service. Use specific language that shows you understand their pain points and goals, and emphasize the value and benefits of your offering. Personalization and relevance are also key, so consider referencing any information you have about the lead's company or industry, or using their name in the subject line.

Advertising sales email subject lines

Advertising sales email subject lines need to capture the attention of potential clients and convey the value of your advertising offering. Here are some effective subject lines to use when reaching out to potential advertising clients:

1. "Maximize your brand exposure with our advertising solutions"
2. "Boost your sales with targeted advertising"
3. "Let us help you reach your target audience"
4. "Looking to increase your online visibility? We can help"
5. "Get ahead of the competition with our advertising services"
6. "Revolutionize your marketing strategy with our advertising solutions"
7. "Looking for new ways to engage your customers? We can help"
8. "Unlock the power of digital advertising"
9. "Take your brand to the next level with our advertising expertise"
10. "Our advertising solutions will help you drive results"

When crafting subject lines for advertising sales emails, it's important to be clear and specific about the value your advertising solutions can offer. Use language that emphasizes the benefits of your services, such as increased brand exposure, sales, or engagement with customers. Consider referencing any successful campaigns or case studies you have to showcase your expertise and track record. Personalization can also be effective, so consider referencing the recipient's company or industry in the subject line. Above all, keep the subject line concise and attention-grabbing, so the recipient is compelled to open the email and learn more.

Conclusion

Crafting effective email subject lines is a critical component of successful sales outreach. With so many emails flooding inboxes each day, it's more important than ever to create subject lines that stand out and grab your recipient's attention.

Using the various tactics and examples we've provided in this blog post, you can start creating subject lines that are not only attention-grabbing but also drive higher open rates, engagement, and ultimately sales. Remember to experiment with different approaches, personalize when possible, and keep your subject lines concise and to the point.

With some practice and patience, you'll be well on your way to creating killer sales email subject lines that get results.