10 Strategi Pemberdayaan Penjualan untuk Melengkapi & Memberdayakan Tim Penjualan Anda di Tahun 2025

Sales is the core of all product and service-based companies. An effective sales team and a robust sales enablement strategy is essential to drive sales and growth for the company, and the need for the same has seen a sharp rise of 343% in the last 5 years (Source: G2).

Only through a good sales plan and strategy can the sales team stay focussed and help in better turnover and overall company growth, 49% to be precise as per reports.

Pemberdayaan penjualan adalah proses untuk memungkinkan tim penjualan dengan alat dan sumber daya yang akan berhasil membantu mereka mencapai angka penjualan yang lebih tinggi dan lebih baik dengan kepuasan pelanggan yang lebih tinggi.

Dengan menggunakan strategi pemberdayaan penjualan, pelanggan 36% lebih puas dengan proses penjualan dan kemungkinan besar akan kembali untuk melakukan pembelian ulang.

In this blog, we discuss how to implement successful sales enablement strategies that are relevant in 2025.

10 sales enablement strategies for companies in 2025

A good and effective sales enablement strategy helps salespeople to achieve their sales goal by double the usual quota, 33% better identification of leads and needs of customers, provides them with relevant tools that make sales easier and fosters growth in customer relationships and repeat purchases by the customer.

Dengan 10 strategi ini, tim penjualan dapat dibekali dengan pengetahuan dan alat yang tepat untuk memperkuat dan mendorong penjualan:

1. Mendefinisikan persona pembeli dengan jelas

Buyer persona means that every buyer or the specific target audience of your product and service has typical buyer behavior. Studying this behavior and the buying pattern helps in identifying your target audience.

Selain itu, hal ini juga membantu dalam memahami kebutuhan, keinginan, dan keinginan produk Anda, dan oleh karena itu, menggunakan pendekatan dan metode yang tepat untuk menawarkan produk atau layanan kepada mereka.

Many different software, such as marketing automation software and Sales - CRM platform helps in identifying the right clients and customers for your product and services. These softwares uses a special AI and ML method to identify customers with similar buying behavior and use this insight to target the right clients and customers online.

📒For example, Twilio used a brilliant buyer behavior and persona study when they introduced their product management suite. They understood that the buyers of the communication suite were different from those who bought product management softwares within a company and, therefore reworked on their target audience and strategy to launch the new product in the market successfully.

2. Memberikan pelatihan yang komprehensif

Tim penjualan berada di garis depan bisnis, dan tim penjualan yang terlatih dan diperlengkapi dengan baik adalah inti dari citra merek. Dengan melatih tim penjualan dengan teknik, metode, dan materi pelatihan penjualan yang tepat, tim penjualan memiliki panduan dan kemampuan untuk menangani setiap pertanyaan pelanggan, dan meyakinkan serta mengubah prospek yang tepat menjadi klien prospektif di masa depan.

Materi pelatihan untuk tim penjualan, seperti materi yang disebutkan di bawah ini, dapat melatih tenaga penjualan secara efektif:

• Ebook
• Manual pelatihan
• Kertas putih
• Studi kasus
• Buku pedoman penjualan, dll.
• Latihan pelatihan dengan skenario tiruan, penilaian online, webinar, dan sesi interaktif lainnya juga bisa sangat berguna untuk pelatihan penjualan.

For example, the Audi Car Sales team engages in various competitions across dealerships around the world. In these competitions, sales personnel engage in rigorous brand training and compete for prestigious titles & awards, ultimately pushing brand loyalty, knowledge and spirit forward.

3. Pembuatan dan distribusi konten

Sebagai kelanjutan dari poin yang disebutkan di atas, materi penjualan dan materi pelatihan yang tepat sangat penting untuk mempersiapkan tim penjualan agar sukses. Membuat konten yang dapat digunakan untuk melatih tenaga penjualan dan konten yang akan dibagikan kepada pelanggan untuk memberikan pencerahan kepada mereka tentang masalah yang mereka hadapi dan bagaimana produk atau layanan kita dapat bermanfaat bagi mereka adalah hal yang paling penting.

Konten yang tepat akan mendorong pelanggan ke arah merek yang mendorong mereka untuk memeriksa situs web perusahaan, iklan merek, mengklik katalog produk atau layanan, dll.

Dengan menggunakan teknik pemasaran di bawah ini, daftar prospek dapat diperoleh dan konten dapat didistribusikan melalui pemasaran telepon, pemasaran online dan digital, mode pemasaran sosial atau email -

• Landing pages
• Formulir berlangganan
• Pemberitahuan push
• Teknik pemasaran multisaluran, dll.

For example, Twitter was able to push its sales and usage further by simply publishing the most used geographic and demographic locations, which was an effort to pique the ethnic and local pride amongst those living in the USA. This gave Twitter a better media push, with many publications covering this content creation.

4. Menerapkan teknologi penjualan

Teknologi penjualan adalah salah satu cara paling populer untuk menyingkirkan metode penjualan tradisional dan mengubah angka penjualan dan konversi yang lebih baik dengan menggunakan bantuan digital.

Sales technology includes all the digital tools and softwares that help in capturing leads, nurturing leads, developing a pipeline of leads, using a sales and marketing funnel to prospect leads and convert them faster and better. Sales technology makes it easier to target leads more efficiently.

Beberapa alat bantu teknologi penjualan yang paling banyak digunakan dan populer meliputi -

• Perangkat lunak prospek penjualan
• Alat pengayaan dan pengasuhan utama
• Analisis penjualan, analisis panggilan, dan metrik
• Outreach platforms such as email/ SMS/ or social media-based marketing tools
• Fitur obrolan langsung, dll.

For example, Walmart is one of the classic examples that spent 11 billion dollars revamping its sales technology. They partnered with Google voice-enabled software services and Microsoft cloud computing to help drive their sales using modern supply chain, logistics, frontline sales and retail multi-channel marketing approaches. 

5. Buku pedoman penjualan

Sales playbooks are an excellent form of sales enablement method and help equip your sales team with the correct handbook that guides them through the entire sales cycle. From the very first encounter, the playbook outlines -

• Cara mencari prospek
• Bagaimana cara memprospek mereka
• Bagaimana cara menghilangkan rasa sakit mereka
• Pitch apa yang cocok untuk setiap jenis pelanggan
• Metode pamer produk atau metode demo terbaik untuk klien
• Dukungan purna jual, dll.

It helps a new hire or a novice salesperson familiarise themselves without wasting time finding help. There are different kinds of playbooks, for example, on finding and prospecting leads for demos and showcasing, rebuttals, sales closing, after-sales support, etc.

For example, Torrent Pharma is a leady pharma-based company that faced difficulties during and post-COVID due to its inability to train and assess staff. Using structured and effective digital learning methods, including sales playbooks, they could jump back on their sales by training and guiding sales staff with everything they need during sales meetings. `

6. Kolaborasi antara penjualan dan pemasaran

Using the marketing automation software, sales can be pushed forward and better. There are many softwares in the market that help in propelling sales by combining marketing techniques such as -

• Email automation helps create awareness among customers about the brand
• SMS CRM and phone marketing to help recapture abandoned carts
• Memberikan potongan harga atau diskon ekstra untuk pelanggan baru
• Social media and online ads that target the right segment of customers, etc.

Combining the power of marketing helps in pushing sales forward. It helps sales personnel to close sales better and faster through marketing communication methods.

For example, Apple, the tech giant, has one of the most vivid marketing campaigns that integrates well with the sales process in a way that complements each other. Even with the thump in sales around 2020, their successful marketing campaigning (using ‘Shot on iPhone, accessibility features, etc) helped them back on their feet around 2022. 

7. Penilaian kinerja reguler

Setiap implementasi membutuhkan penilaian berkelanjutan untuk memeriksa kekurangan dan kesenjangan pembelajaran. Pendekatan manajemen proyek dapat membantu mengidentifikasi apakah implementasi berjalan sebagaimana mestinya.

Any gaps or inefficiency in the training module or material can be identified, mitigated, and bridged. One of the essential ways to assess performance is by using sales software that can record the performance of employees.

Bantuan perangkat lunak:

• Merekam kinerja dari waktu ke waktu
• Cocokkan dengan standar dan tolok ukur industri
• Prepare analytical reports using metrics
• Provide graphs and insights to help map performance easily.

8. Lingkaran umpan balik

The feedback loop is a new technique that helps look for feedback within and outside the organization to identify customer and employee grievances, pain points, and issues that prevent them from excelling (as an employee)  or associating with the brand (as a customer).

The feedback loop technique is more like an introspective examination of an organization's issues.

Ada dua jenis loop umpan balik:

• Lingkaran umpan balik negatif

Lingkaran umpan balik semacam ini membantu organisasi mengatasi keluhan pelanggan dan, oleh karena itu, membantu menciptakan produk dan layanan yang lebih baik bagi mereka. Dengan mendengarkan keinginan pelanggan, tenaga pemasar dan tenaga penjualan dapat lebih siap untuk menangani mereka secara khusus.

• Umpan balik positif

Lingkaran umpan balik positif adalah metode internal untuk memperbaiki masalah dan kekhawatiran karyawan dan membantu kecerdasan ini untuk meningkatkan omset dan penjualan, dan dengan demikian, mengembangkan perusahaan.

For example, Shopify presents a fresh take on negative and positive feedback loop systems that encourage brands and companies to conduct these loops with their customers to strengthen their brands and push sales forward. With the increase in sales post-pandemic, the feedback loop technique helped Shopify bring more customers around and sustain growth.

9. Alat-alat pemberdayaan penjualan

Alat bantu penjualan sangat populer di pasar. Ada banyak jenis alat bantu yang dapat digunakan untuk memberdayakan tenaga penjualan, seperti:

• Perangkat lunak pelatihan penjualan
• Alat bantu persiapan dan pengelolaan konten
• Perangkat lunak CRM
• Alat saluran pemasaran
• Alat analisis penjualan
• Alat manajemen program

Jenis alat bantu ini tersedia banyak di pasaran. Perangkat lunak ini membantu staf penjualan mempelajari pelanggan mereka, menargetkan pelanggan yang tepat untuk produk dan layanan spesifik Anda, menggunakan materi atau konten yang tepat untuk memberikan fakta yang meyakinkan pelanggan, dan pada akhirnya menutup kasus.

For example, Pepsico, one of the largest FMCG companies, successfully included a robust sales enablement technology that helped 13000 reps to push sales across the USA post the pandemic stage.

10. Pembelajaran dan adaptasi berkelanjutan

Every implementation strategy is incomplete without continuous updates, feedback and adapting to newer trends as and when they come. Managers must engage sales employees in constant learning efforts by keeping up with market trends.

Sales employees must stay constantly engaged and keep up with the competitors and the latest trends in the market that move the customers. Adapting to new techniques and tools can help you stay relevant in the market and stay on top of the game.

Driving sales enablement success with Compass: Gamification, incentives & real-time insights

Sales enablement isn’t just about providing reps with training and content—it’s about ensuring they stay engaged, apply what they learn, and consistently hit their targets. That’s where Compass transforms traditional sales enablement efforts by integrating gamification, real-time incentives, and AI-powered performance tracking to drive measurable results.

1. Gamification that fuels sales engagement

Sales training and enablement efforts often fall flat because reps lose interest or don’t see immediate value. Compass gamifies the sales process, turning daily tasks, learning milestones, and revenue targets into engaging challenges that keep reps motivated.

✅ AI-powered sales contests encourage friendly competition, pushing reps to improve.

✅ Live leaderboards & race-themed challenges create urgency and excitement.

✅ Community-driven motivation fosters collaboration while maintaining healthy competition.

2. Real-time incentives that reinforce sales learning

Sales enablement only works when reps apply what they’ve learned. Compass ensures that top-performing behaviors are rewarded instantly, reinforcing successful selling techniques.

✅ Instant incentive payouts ensure reps are recognized at the right moment.

✅ Milestone-based rewards encourage continuous learning and performance improvement.

✅ Personalized incentives keep motivation high, aligning rewards with individual preferences.

Why Compass is a game-changer for sales enablement

Traditional sales enablement efforts often struggle with low adoption rates and inconsistent follow-through. Compass ensures that learning translates into action by keeping reps engaged, motivated, and continuously improving.

Want to see how Compass can supercharge your sales enablement strategy? Start today and turn training into results! 🚀

Kesimpulan

Dengan 10 strategi efektif ini, tim penjualan dapat melayani pelanggan dengan lebih baik dan membantu mereka mengidentifikasi kebutuhan mereka serta menyediakan materi yang tepat untuk mengkonversi prospek dengan lebih baik. Prospek yang prospektif dapat dipelihara dengan lebih baik dan dikonversi menjadi pelanggan dengan menggunakan strategi-strategi ini.

Tingkat retensi pelanggan dan pembelian berulang akan lebih tinggi ketika tim penjualan memiliki tujuan yang jelas dan dilengkapi dengan taktik dan alat yang tepat untuk membantu mengonversi prospek mereka.

Using the 10 strategies listed above, sales personnel can work efficiently and hope to achieve better chances of closing deals by identifying and converting leads using the right approach and method. These strategies are relevant to the market trends in 2025 and can help drive better sales and customer satisfaction in the new era.