Jawatan Tetamu

Top 10 Strategies on How to Increase B2B Sales & Generate More Leads

Learn how to increase B2B sales with effective strategies, lead generation methods, and sales techniques. Optimize your process and boost conversions with these expert tips.

Written by Nagma Nasim, 6 Mar 2025

Jawatan Tetamu

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Bayangkan bahawa pasukan jualan atau pemasaran anda merancang untuk meningkatkan jualan B2B. Pasukan anda memikirkan cara inovatif untuk menjana petunjuk B2B dan membangunkan strategi jualan B2B yang anda laksanakan. Malangnya, anda masih perlu mencapai kuota dan matlamat anda walaupun selepas menyelesaikan kerja.

According to the Lead Nurturing & Acceleration Benchmark Survey Report, most business-to-business organizations rely on the top five lead nurturing initiatives. 33% of those were direct in-person meetings, 32% preference for direct mail, 27% preferred thought leadership articles, while 26% and 25% of preferences were respectively denoted to blog posts and white papers. 

Walau bagaimanapun, untuk meningkatkan jualan B2B, antara lain, wakil perlu mencari cara inovatif untuk menggunakan inisiatif penjanaan plumbum B2B ini. Ia adalah melalui petunjuk ini bahawa anda kadang-kadang akan membuat jualan yang paling banyak. Walau bagaimanapun, anda perlu menumpukan perhatian kepada kualiti petunjuk anda sambil melihat strategi jualan B2B lain untuk produk dan perkhidmatan anda.

Untuk mencapai kesepakatan, seseorang mesti memupuk inisiatif dengan pendekatan strategik dan maklumat yang mencukupi untuk mengatasi sebarang pendirian yang mungkin menghasilkan kesan negatif. Oleh itu, blog akan memberitahu anda cara teratas untuk meningkatkan jualan B2B dan menghasilkan lebih banyak petunjuk.

What is B2B sales?

B2B sales, or business-to-business sales, involves selling products or services from one business to another. These transactions occur both in person and online.

Essentially, B2B sales involve stakeholders from one business selling to stakeholders from another for business purposes.

B2B sales often feature substantial deal values and extended sales cycles due to their organizational nature. Consequently, these deals:

Involve several stakeholders.
Include multiple decision-makers.
Need major financial investments.
Involve onboarding for products or services.

These elements make B2B sales complex, high-stakes, and require significant effort. According to a recent report conducted by Salesforce, 89% of buyers are more likely to purchase sales representatives only after they feel their mission and goals are understood. In addition, 71% of the B2B buyers have reported that most of the sales interactions felt purely transactional. 

Before diving in, it's important to distinguish B2B (business-to-business) sales from B2C (business-to-consumer) sales.

What are the differences between B2B and B2C sales?

B2C sales involve a business selling directly to individual consumers for personal use. B2B sales, on the other hand, cater to the needs of other businesses. The core difference is that B2B sales address organizational needs, while B2C sales fulfill individual wants. Here is a table for better and clear understanding.

Ciri	B2B Sales	B2C Sales
Deal Size	Larger, impacting entire organizations	Smaller, affecting individual consumers
Stakeholders	More, with multiple decision-makers	Fewer, typically one decision-maker
Sales Cycle	Longer, due to complex decisions	Shorter, due to simpler decisions
Total Addressable Market	Smaller, fewer businesses than consumers	Larger, more consumers than businesses
Acquisition Costs	Higher, due to complex sales process	Lower, due to simpler sales process
Marketing Focus	More focused, industry-specific	Broader, general consumer appeal

10 strategies to increase B2B sales

You may be running a large business or a small business just taking off. Regardless of your business, these 10 tactics are sure ways you can increase B2B sales easily.

1. Sembang jualan

Sembang jualan memastikan bahawa seseorang atau bot, dalam kebanyakan kes, tersedia untuk membantu pelanggan yang datang ke laman web anda. Oleh itu, anda memerlukan sembang penjualan di laman web anda. Walau bagaimanapun, tiada pelanggan / pelawat sederhana boleh menyalurkan soalan itu ke laman web anda, dan mereka meninggalkan laman web anda tanpa membuat pembelian.

Menyediakan sembang jualan di laman web anda adalah strategi penjualan B2B yang berkesan yang telah diterima oleh banyak pemilik laman web e-dagang.

With the sales chat, customers can channel their questions and get personalized answers, content, or information that will be helpful to them. Customers' interaction with a sales chat often helps them know and understand a brand better.

Oleh itu, walaupun seseorang tidak segera membeli selepas berinteraksi dengan sembang jualan, seseorang masih boleh melakukannya kemudian. Ini menunjukkan bahawa sembang jualan membantu meningkatkan jualan B2B dan membentangkan cara inovatif untuk menjana petunjuk B2B.

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2. Gunakan SSL untuk keselamatan laman web anda

You know that innovative strategies boost B2B lead generation and sales, but they must begin with ensuring the security of websites. Often, potential customers and leads are missed due to website vulnerabilities. Even individuals with limited technical expertise recognize basic security indicators in the current landscape.

Mereka melihat sama ada tapak mempunyai HTTP dan bukannya HTTPS. Selain itu, mereka menyemak sama ada terdapat tanda kunci mangga pada URL tapak web anda. Apabila laman web anda tidak mempunyai tanda HTTPS dan padlock, pelawat hanya mengklik, mengetahui terdapat kekurangan keselamatan di laman web anda.

To avert this, prioritize website security with SSL encryption. There are various SSL providers available on the market from which you can buy SSL certificates and install them on your website.

Take Shopify as an example. Shopify, a leading e-commerce platform, prioritizes website security by using SSL encryption. This commitment to data protection and trust-building has been instrumental in attracting and retaining businesses of all sizes on their platform. Their clear focus on security has reduced bounce rates and enhanced search engine rankings, contributing to their continued growth and success.

3. Membangunkan strategi pemasaran e-mel yang kuat.

Strategi penjualan B2B yang boleh anda gunakan untuk meningkatkan penjualan B2B adalah pemasaran e-mel. Pemasaran e-mel adalah salah satu cara anda dapat memupuk petunjuk dan pelanggan. Malangnya, tidak semua penyedia perkhidmatan B2B tahu bagaimana memaksimumkan pemasaran e-mel.

When you want to use email marketing as one of the innovative ways to generate B2B leads, especially in the field of SEO for B2B SaaS you need to build a targeted list of people you will be reaching. This targeted list can be based on the preferences, demographics, age groups, etc., of the people you want to reach.

E-mel anda harus mempunyai baris subjek yang jelas dan menarik yang akan membuat penerima membukanya. Apabila menangani penerima, jadikannya diperibadikan supaya mereka merasakan mesej itu dihantar hanya untuk mereka. Kandungan e-mel anda mestilah berkualiti dan mudah difahami.

Sertakan seruan tindakan, sama ada membuka pautan atau membuat pembelian. Jangan lupa untuk memasukkan promosi dan kandungan mendidik dalam e-mel. Kami tahu anda ingin memupuk petunjuk anda untuk meningkatkan penjualan B2B, tetapi cuba untuk tidak membebankan pelanggan anda dengan terlalu banyak e-mel.

As demonstrated in a Forbes report, 66% of representatives use email marketing to promote their business or to generate leads among the targeted audience. The same study has shown that 79% of business owners acknowledge email marketing to be one of the essential methods for their business to generate leads, and 60% of them think it is an effective approach.

4. Utamakan kandungan video

Most social media platforms have a video and reel option nowadays. This goes to show that most people are in favor of video content. With video content, you can show viewers how to use your product to tackle their needs, including their importance and features. Utilizing text to voice features in your videos can enhance accessibility and engagement for a wider audience.

Through your video content, you can share industry trends, best practices, problems, and solutions that the B2B audience faces. Your video content should be with a target audience in mind. It should aim to inform, be educative as well as be fun for the viewers. Doing this will increase B2B sales. A report has revealed that creating short video content can lead to 64% of scheduled prospect meetings.

Take Cisco as an example. Cisco, a global technology leader, has leveraged video content effectively to educate and engage their B2B audience. Through informative and entertaining video content, Cisco demonstrates the value of their products, highlights industry trends, and offers solutions to common challenges. This approach has not only increased their brand visibility but has also contributed to higher B2B sales figures.

5. Menghasilkan kajian kes untuk memaparkan kerjasama perniagaan yang berjaya.

Strategi jualan B2B yang berjaya mesti merangkumi kajian kes. Mereka menyerlahkan kerjasama perniagaan yang berjaya dan menunjukkan bagaimana barangan atau perkhidmatan anda memenuhi keperluan tertentu dan menghasilkan hasil yang luar biasa. Kajian kes membantu bakal pelanggan B2B melihat nilai yang boleh dibawa oleh penyelesaian anda dengan mewujudkan kredibiliti, kepercayaan, dan bukti sosial.

One of the innovative ways to generate B2B leads is by using social media. With the help of social media platforms like Facebook, X, Instagram, and even LinkedIn you can warm up leads and actively carry out social selling, playing a crucial role in the B2B customer journey.

On social media, you can position your brand as an expert in its field. You can create content that will make your brand stand out. You can use colorful backgrounds in stories to make the images pop, can use different stickers and animations to make it more visually appealing When you position yourself as a thought leader and your brand as the best in what it does, it will ultimately help you increase B2B sales.

7. Minta pelanggan sedia ada untuk rujukan

Sekiranya produk dan perkhidmatan anda sangat baik dan memenuhi keperluan pelanggan anda, mudah untuk meminta rujukan pelanggan sedia ada. Kadang-kadang, anda tidak perlu meminta rujukan kepada mereka kerana apabila seseorang yang mereka kenali memerlukan jenama yang menjual produk atau perkhidmatan yang anda jual, mereka akan cenderung untuk mengesyorkan anda jika ia memuaskan.

Ini adalah strategi jualan B2B. Bagaimana untuk meningkatkan jualan B2B tanpa perlu membelanjakan wang.

8. Berpegang pada helaian harga anda

Mengekalkan harga seragam untuk semua barangan atau perkhidmatan anda adalah sebahagian daripada pendekatan jualan B2B "berpegang pada lembaran harga anda". Strategi ini mewujudkan kepercayaan pelanggan, mencegah kekeliruan, dan mewujudkan struktur harga yang boleh dipercayai dan telus.

9. Dapatkan lebih banyak ulasan dalam talian

Reach out to your customers online and get reviews. For some leads, the only thing that will make them finally purchase what you are selling is if they see reviews from real-life people who have used your product or service. These reviews do a job of convincing prospective customers which leads to an increase in B2B sales.

10. Jalankan ujian A / B pada halaman utama

Strategi pintar untuk meningkatkan jualan B2B adalah menjalankan ujian A / B di laman web penting. Anda boleh menentukan aspek, kandungan, dan reka bentuk yang paling menarik bagi khalayak anda dan memaksimumkan penukaran dengan membezakan versi laman web anda yang berbeza. Ujian A / B menawarkan maklumat yang mendalam tentang pilihan pengguna, membolehkan anda meningkatkan halaman anda untuk penglibatan yang lebih besar dan, akhirnya, penjualan B2B yang lebih besar.

B2B trends to follow in 2025

Here are key B2B sales trends to consider in 2025:

1. AI is increasingly essential

AI is changing B2B sales, with 63% of sales leaders saying it helps them compete. In addition, 71% of sales professionals noted that AI and automation tools impacted their sales planning in 2023, and 60% felt these tools were important to their overall strategy. AI can automate tasks, provide data-driven insights, and assist with writing sales content. Instead of avoiding AI, embrace it to improve efficiency.

For example, use AI-powered chatbots to handle initial customer inquiries, freeing up sales teams for more complex interactions.

2. Self-service resources are critical

Self-service resources are becoming essential. The same research reported 64% of B2B sales professionals now offer self-service tools to guide purchase decisions, and 52% say buyers are using these tools more than before. Also, 85% of sales professionals find self-service tools effective, and those who offer them are 47% more likely to exceed their goals.

Provide resources that allow prospects to understand your product independently, such as demos, chatbots, free trials, and customer stories. For example, create a comprehensive FAQ page on your website to address common customer questions.

3. Happy customers drive business

Keeping existing customers happy is profitable. Customer referrals account for 54% of B2B leads. Happy customers are more likely to provide referrals, and returning customers typically have shorter sales cycles. Shortening sales cycles can reliably close more deals, easing the burden on sales representatives.

Consistently follow up with customers after closing to show appreciation and provide support. For example, a simple thank-you note or a check-in call can significantly boost customer loyalty.

4. Customer education is key

Insightful content is a top selling point for B2B buyers, with 51% relying on it for pre-purchase research. Buyers are more likely to engage with sales reps who provide new insights about their business. Know your product thoroughly, understand its benefits and drawbacks, and research your prospects to offer tailored advice. Before a sales engagement, research the prospect's challenges, existing solutions, and budget

For instance, if a prospect is struggling with lead generation, share a case study on how your product improved lead quality for a similar company.

Pemikiran akhir

Terdapat beberapa cara inovatif untuk menjana petunjuk jualan B2B dan meningkatkan jualan B2B tetapi ini adalah kaedah yang sangat mudah. Anda tidak mahu kuota jualan anda kekal tidak stabil atau berkurangan kerana anda tidak dapat memenuhi sasaran anda. Oleh itu, gunakan langkah-langkah ini untuk meningkatkan jualan hari ini.

Soalan Lazim

How do you attract customers in B2B?

To attract B2B customers, utilize digital marketing channels by optimizing your website with user-friendly design and industry-specific content. Harness social media platforms like LinkedIn for thought leadership and networking, and Facebook and Instagram to humanize your brand. Building and nurturing relationships through networking and industry events can also expand your B2B connections. In addition, inbound marketing can attract new clients, as these consumers are actively looking for your offers.

How to crack B2B sales?

While the search results do not explicitly mention how to crack B2B sales, focusing on customer-centric approaches and personalized interactions can help create lasting connections that drive business growth.

How to improve in B2B sales?

To improve B2B sales, provide exceptional and personalized customer service by assigning dedicated account managers and using customer data to anticipate needs. Develop long-term partnerships by understanding the buyer's journey and offering strategic insights. Defining your unique selling proposition and crafting value propositions can help you distinguish yourself from competitors5.

How to generate leads for B2B sales?

To generate leads for B2B sales, nurture leads through email marketing by sending helpful and relevant content to subscribers. Word-of-mouth marketing can also be effective, as referrals from satisfied clients convert well. Creating online communities can help you find new potential clients.

What is the B2B sales process?

While specific processes vary, a typical B2B sales process includes these stages:

Prospecting: Identifying potential business customers.
Lead qualification: Determining if a prospect has a need and budget.
Needs analysis: Understanding the prospect's specific challenges and requirements.
Solution presentation: Demonstrating how your product or service addresses the prospect's needs.
Negotiation: Agreeing on terms and pricing.
Closing: Securing the sale.
Post-sale Support: Providing ongoing assistance and building a long-term relationship.

What are the 4 C's of B2B marketing?

Customer needs and wants: Focus on understanding and addressing the specific needs of your target business customers.
Cost to satisfy: The total cost, including time and money, for the customer to meet their needs with your product or service.
Convenience: How easy it is for businesses to access and use your product or service.
Communication: Effective two-way communication between you and your B2B customers to build relationships and trust.

What is the rule of 7 in B2B?

The Rule of 7 in B2B marketing suggests that a potential customer needs to see or engage with a marketing message at least 7 times before making a purchase decision. It emphasizes the importance of repeated exposure to build familiarity and trust.