10 Strategi Pembolehan Jualan untuk Melengkapkan & Memperkasakan Pasukan Jualan Anda pada 2025

Sales is the core of all product and service-based companies. An effective sales team and a robust sales enablement strategy is essential to drive sales and growth for the company, and the need for the same has seen a sharp rise of 343% in the last 5 years (Source: G2).

Only through a good sales plan and strategy can the sales team stay focussed and help in better turnover and overall company growth, 49% to be precise as per reports.

Pengupayaan jualan adalah proses membolehkan pasukan jualan dengan alat dan sumber yang akan berjaya membantu mereka mencapai jumlah jualan yang lebih tinggi dan lebih baik dengan kepuasan pelanggan yang lebih tinggi.

Menggunakan strategi pengupayaan jualan, pelanggan adalah 36% lebih berpuas hati dengan proses jualan dan berkemungkinan besar akan kembali untuk pembelian berulang.

In this blog, we discuss how to implement successful sales enablement strategies that are relevant in 2025.

10 sales enablement strategies for companies in 2025

A good and effective sales enablement strategy helps salespeople to achieve their sales goal by double the usual quota, 33% better identification of leads and needs of customers, provides them with relevant tools that make sales easier and fosters growth in customer relationships and repeat purchases by the customer.

Dengan 10 strategi ini, pasukan jualan boleh diaktifkan dengan pengetahuan dan alat yang betul untuk mengukuhkan dan memacu jualan:

1. Jelas takrifkan persona pembeli

Buyer persona means that every buyer or the specific target audience of your product and service has typical buyer behavior. Studying this behavior and the buying pattern helps in identifying your target audience.

Juga, ia membantu dalam memahami keperluan, kehendak dan keinginan produk anda dan, oleh itu menggunakan pendekatan dan kaedah yang betul untuk mempromosikan produk atau perkhidmatan kepada mereka.

Many different software, such as marketing automation software and Sales - CRM platform helps in identifying the right clients and customers for your product and services. These softwares uses a special AI and ML method to identify customers with similar buying behavior and use this insight to target the right clients and customers online.

📒For example, Twilio used a brilliant buyer behavior and persona study when they introduced their product management suite. They understood that the buyers of the communication suite were different from those who bought product management softwares within a company and, therefore reworked on their target audience and strategy to launch the new product in the market successfully.

2. Menyediakan latihan yang komprehensif

Pasukan jualan berada di barisan hadapan dalam perniagaan, dan pasukan jualan yang terlatih dan lengkap adalah intipati imej jenama. Dengan melatih pasukan jualan dengan teknik jualan, kaedah dan bahan latihan yang betul, pasukan jualan mempunyai bimbingan dan keupayaan untuk mengendalikan sebarang pertanyaan pelanggan, dan meyakinkan dan menukar petunjuk yang tepat kepada bakal pelanggan untuk masa depan.

Bahan latihan untuk pasukan jualan, seperti bahan-bahan yang disebutkan di bawah, boleh melatih jurujual dengan berkesan:

• Ebook
• Manual latihan
• Kertas putih
• Kajian kes
• Buku permainan jualan dll.
• Latihan latihan dengan senario olok-olok, penilaian dalam talian, webinar dan sesi interaktif lain juga boleh menjadi sangat berguna untuk latihan jualan.

For example, the Audi Car Sales team engages in various competitions across dealerships around the world. In these competitions, sales personnel engage in rigorous brand training and compete for prestigious titles & awards, ultimately pushing brand loyalty, knowledge and spirit forward.

3. Penciptaan dan pengedaran kandungan

Sebagai kesinambungan kepada perkara yang disebutkan di atas, jenis bahan jualan dan bahan latihan yang betul adalah penting untuk menetapkan pasukan jualan untuk berjaya. Mencipta kandungan yang boleh digunakan untuk melatih kakitangan jualan dan kandungan yang akan dikongsi dengan pelanggan untuk memberi pencerahan kepada mereka tentang titik kesakitan mereka dan bagaimana produk atau perkhidmatan kami boleh digunakan kepada mereka adalah sangat penting.

Kandungan yang betul akan mengganggu pelanggan ke arah jenama yang menggesa mereka untuk memeriksa laman web syarikat, iklan jenama, klik pada katalog produk atau perkhidmatan dll.

Menggunakan teknik pemasaran di bawah senarai petunjuk boleh ditangkap dan kandungannya boleh diedarkan melalui pemasaran telefon, pemasaran dalam talian dan digital, mod pemasaran sosial atau e-mel -

• Landing pages
• Borang langganan
• Pemberitahuan tolakan
• Teknik pemasaran pelbagai saluran, dsb.

For example, Twitter was able to push its sales and usage further by simply publishing the most used geographic and demographic locations, which was an effort to pique the ethnic and local pride amongst those living in the USA. This gave Twitter a better media push, with many publications covering this content creation.

4. Melaksanakan teknologi jualan

Teknologi jualan adalah salah satu cara yang paling popular untuk menghapuskan kaedah jualan tradisional dan mengubah nombor jualan dan penukaran yang lebih baik menggunakan bantuan digital.

Sales technology includes all the digital tools and softwares that help in capturing leads, nurturing leads, developing a pipeline of leads, using a sales and marketing funnel to prospect leads and convert them faster and better. Sales technology makes it easier to target leads more efficiently.

Antara bantuan teknologi jualan yang paling banyak digunakan dan popular termasuk -

• Perisian prospek jualan
• Alat pengayaan dan asuhan plumbum
• Analisis jualan, analisis panggilan dan metrik
• Outreach platforms such as email/ SMS/ or social media-based marketing tools
• Ciri sembang langsung dll.

For example, Walmart is one of the classic examples that spent 11 billion dollars revamping its sales technology. They partnered with Google voice-enabled software services and Microsoft cloud computing to help drive their sales using modern supply chain, logistics, frontline sales and retail multi-channel marketing approaches. 

5. Buku permainan jualan

Sales playbooks are an excellent form of sales enablement method and help equip your sales team with the correct handbook that guides them through the entire sales cycle. From the very first encounter, the playbook outlines -

• Bagaimana untuk mencari petunjuk
• Bagaimana untuk prospek mereka
• Bagaimana untuk menghapuskan titik kesakitan mereka
• Padang apa yang akan berfungsi untuk setiap jenis pelanggan
• Kaedah pameran produk terbaik atau kaedah demo untuk pelanggan
• Sokongan selepas jualan, dsb.

It helps a new hire or a novice salesperson familiarise themselves without wasting time finding help. There are different kinds of playbooks, for example, on finding and prospecting leads for demos and showcasing, rebuttals, sales closing, after-sales support, etc.

For example, Torrent Pharma is a leady pharma-based company that faced difficulties during and post-COVID due to its inability to train and assess staff. Using structured and effective digital learning methods, including sales playbooks, they could jump back on their sales by training and guiding sales staff with everything they need during sales meetings. `

6. Kerjasama antara jualan dan pemasaran

Using the marketing automation software, sales can be pushed forward and better. There are many softwares in the market that help in propelling sales by combining marketing techniques such as -

• Email automation helps create awareness among customers about the brand
• SMS CRM and phone marketing to help recapture abandoned carts
• Memberi diskaun tambahan atau diskaun untuk pelanggan baru
• Social media and online ads that target the right segment of customers, etc.

Combining the power of marketing helps in pushing sales forward. It helps sales personnel to close sales better and faster through marketing communication methods.

For example, Apple, the tech giant, has one of the most vivid marketing campaigns that integrates well with the sales process in a way that complements each other. Even with the thump in sales around 2020, their successful marketing campaigning (using ‘Shot on iPhone, accessibility features, etc) helped them back on their feet around 2022. 

7. Penilaian prestasi yang kerap

Sebarang pelaksanaan memerlukan penilaian berterusan untuk memeriksa kelemahan dan jurang pembelajaran. Pendekatan pengurusan projek dapat membantu mengenal pasti apakah pelaksanaannya berfungsi bagaimana ia sepatutnya.

Any gaps or inefficiency in the training module or material can be identified, mitigated, and bridged. One of the essential ways to assess performance is by using sales software that can record the performance of employees.

Perisian membantu dalam:

• Merakam prestasi dari semasa ke semasa
• Padankan mereka dengan piawaian dan penanda aras industri
• Prepare analytical reports using metrics
• Provide graphs and insights to help map performance easily.

8. Gelung maklum balas

The feedback loop is a new technique that helps look for feedback within and outside the organization to identify customer and employee grievances, pain points, and issues that prevent them from excelling (as an employee)  or associating with the brand (as a customer).

The feedback loop technique is more like an introspective examination of an organization's issues.

Terdapat dua jenis gelung maklum balas:

• Gelung maklum balas negatif

Gelung maklum balas semacam ini membantu organisasi menangani rungutan pelanggan dan, oleh itu, membantu mencipta produk dan perkhidmatan yang lebih baik untuk mereka. Dengan mendengar kehendak pelanggan, pemasar dan kakitangan jualan boleh dilengkapi dengan lebih baik untuk menangani mereka secara khusus.

• Maklum balas positif

Gelung maklum balas positif adalah kaedah dalaman untuk meningkatkan isu dan kebimbangan pekerja dan membantu kecerdasan ini untuk meningkatkan perolehan dan jualan dan, oleh itu, mengembangkan syarikat.

For example, Shopify presents a fresh take on negative and positive feedback loop systems that encourage brands and companies to conduct these loops with their customers to strengthen their brands and push sales forward. With the increase in sales post-pandemic, the feedback loop technique helped Shopify bring more customers around and sustain growth.

9. Alat pembolehan jualan

Alat pengupayaan jualan sangat popular di pasaran. Terdapat pelbagai jenis alat yang boleh digunakan untuk membolehkan kakitangan jualan, seperti:

• Perisian latihan jualan
• Alat penyediaan dan pengurusan kandungan
• Perisian CRM
• Alat saluran pemasaran
• Alat analisis jualan
• Alat pengurusan program

Jenis alat ini boleh didapati dalam banyak perkara di pasaran. Perisian ini membantu orang jualan belajar tentang pelanggan mereka, menyasarkan pelanggan yang tepat untuk produk dan perkhidmatan khusus anda, menggunakan bahan atau kandungan yang tepat untuk memberi mereka fakta yang meyakinkan pelanggan, dan akhirnya menutup kes itu.

For example, Pepsico, one of the largest FMCG companies, successfully included a robust sales enablement technology that helped 13000 reps to push sales across the USA post the pandemic stage.

10. Pembelajaran berterusan dan penyesuaian

Every implementation strategy is incomplete without continuous updates, feedback and adapting to newer trends as and when they come. Managers must engage sales employees in constant learning efforts by keeping up with market trends.

Sales employees must stay constantly engaged and keep up with the competitors and the latest trends in the market that move the customers. Adapting to new techniques and tools can help you stay relevant in the market and stay on top of the game.

Driving sales enablement success with Compass: Gamification, incentives & real-time insights

Sales enablement isn’t just about providing reps with training and content—it’s about ensuring they stay engaged, apply what they learn, and consistently hit their targets. That’s where Compass transforms traditional sales enablement efforts by integrating gamification, real-time incentives, and AI-powered performance tracking to drive measurable results.

1. Gamification that fuels sales engagement

Sales training and enablement efforts often fall flat because reps lose interest or don’t see immediate value. Compass gamifies the sales process, turning daily tasks, learning milestones, and revenue targets into engaging challenges that keep reps motivated.

✅ AI-powered sales contests encourage friendly competition, pushing reps to improve.

✅ Live leaderboards & race-themed challenges create urgency and excitement.

✅ Community-driven motivation fosters collaboration while maintaining healthy competition.

2. Real-time incentives that reinforce sales learning

Sales enablement only works when reps apply what they’ve learned. Compass ensures that top-performing behaviors are rewarded instantly, reinforcing successful selling techniques.

✅ Instant incentive payouts ensure reps are recognized at the right moment.

✅ Milestone-based rewards encourage continuous learning and performance improvement.

✅ Personalized incentives keep motivation high, aligning rewards with individual preferences.

Why Compass is a game-changer for sales enablement

Traditional sales enablement efforts often struggle with low adoption rates and inconsistent follow-through. Compass ensures that learning translates into action by keeping reps engaged, motivated, and continuously improving.

Want to see how Compass can supercharge your sales enablement strategy? Start today and turn training into results! 🚀

Kesimpulan

Dengan 10 strategi yang berkesan ini, pasukan jualan lebih mampu memenuhi keperluan pelanggan mereka dan membantu mereka mengenal pasti keperluan mereka dan menyediakan mereka dengan bahan yang tepat untuk menukar petunjuk dengan lebih baik. Bakal petunjuk boleh dipupuk dan ditukar dengan lebih baik kepada pelanggan menggunakan strategi ini.

Kadar pengekalan pelanggan dan pembelian berulang adalah lebih tinggi apabila pasukan jualan mempunyai matlamat yang jelas dan dilengkapi dengan taktik dan alat yang betul untuk membantu menukar petunjuk mereka.

Using the 10 strategies listed above, sales personnel can work efficiently and hope to achieve better chances of closing deals by identifying and converting leads using the right approach and method. These strategies are relevant to the market trends in 2025 and can help drive better sales and customer satisfaction in the new era.