7 Best Sales Engagement Platforms to Boost Your Sales in 2025

 For today’s top sales teams, having the right sales engagement platform isn’t a nice-to-have—it’s a must. The best sales teams know that success comes from meaningful, high-quality interactions with buyers. That’s why sales engagement tools are now a top priority for sales leaders. Why? Because stronger connections with prospects lead to higher conversion rates and bigger deals. 

In fact, 90% of sales leaders say they plan to invest in new technologies and strategies to help their teams engage with customers more effectively. 

Not long ago, only a few startups were leading the charge in developing innovative sales engagement tools. Early adopters were quick to embrace these solutions. But now, more sales technology providers are stepping in, offering platforms designed to help sales teams engage at scale. 

The category is experiencing explosive growth, and here’s why: 

• Sales engagement technology is no longer just for sales development—it’s expanding across entire sales organizations. 
• Traditional sales teams (not just early adopters) are adopting these tools to improve their outreach. 

Simply put, if you want to stay ahead, investing in one of the best sales engagement platforms is no longer optional. It’s the key to better conversations, higher conversions, and bigger wins. The following blog guides you through the 5-sales engagement software that you can rely on in 2025. 

Apakah platform penglibatan jualan? 

Sales engagement platforms are online tools that assist sales teams to enhance their communication with customers. These tools automate the way in which interaction happens between the company and its customers. 

Sales engagement platforms save a lot of time for the organization, helping them concentrate on other important activities. Many platforms integrate with the CRM you use and help improve sales greatly. They help maintain better ties with customers amidst growing competition. 

A report by Gartner revealed that 87% of sales development organizations have integrated a sales engagement platform, which proves to be a top-rated technology in driving positive ROI. The same study has revealed that 92% of organizations rank engagement platforms as a critical installation for the whole team's success. 

Penglibatan jualan vs pengupayaan jualan 

Penglibatan jualan sering dikelirukan dengan pengupayaan jualan, tetapi terdapat beberapa perbezaan antara keduanya. 

Pasukan jualan menggunakan platform penglibatan jualan untuk melibatkan diri dengan lebih berkesan dengan prospek. Seluruh organisasi menggunakan alat pengupayaan jualan untuk menyokong pasukan jualan. 

Sales engagement is an external process where the sales reps interact with the customers. But sales enablement is an internal process where several departments work together for the sales team's success. 

Aktiviti penglibatan jualan termasuk e-mel, interaksi media sosial, susulan, dll. Aktiviti yang menjadi sebahagian daripada pembolehan jualan adalah latihan, bimbingan, metrik, dll. 

What makes up sales engagement? 

Sales engagement is made up of several key elements, and understanding them can help teams maximize their success. Let’s break them down: 

1. Sales channels 

Sales teams use multiple channels to reach prospects, from email and phone calls to video, chat, and social media. The top sales engagement platforms bring all these channels into one easy-to-use system, making it simple to track and optimize every interaction. 

2. content & messaging recommendations 

Great sales conversations start with the right content. Sales engagement tools help reps by providing recommended email templates, presentation decks, and even real-time answers to customer questions. Many of these features are built into sales enablement tools that also support training and onboarding. 

3. Sales optimization 

The best sales engagement platforms don’t just track activity—they analyze it. They use AI-driven insights to recommend the best next steps based on past interactions. Conversation intelligence tools can even analyze calls and meetings to highlight what’s working (and what’s not). 

4. Sales activity automation 

Reps waste a lot of time on repetitive tasks. Sales engagement platforms are changing that by automating things like follow-up emails, meeting scheduling, and even proposal approvals. This frees up reps to focus on what really matters: selling. 

5. The sales engagement platform itself 

Think of a sales engagement platform as mission control for sales teams. It helps teams plan, execute, track, and optimize every customer interaction. And because everything is in one place, salespeople spend less time switching between tools and more time closing deals. 

Why sales engagement platforms are a must-have 

Sales engagement platforms have become essential for high-performing sales teams. According to a TOPO Sales Development Technology Benchmark Report: 

• 87% of sales development organizations have adopted a sales engagement platform. 
• These platforms have the highest-rated ROI of any sales technology. 
• 92% of sales development teams say sales engagement platforms are critical to their success. 

Why are these platforms so effective? 

A few key factors have driven the rise of sales engagement platforms: 

1. Sales teams spend most of their day in them 

The best sales engagement platform is one that reps actually use. Some platforms see more than 60% daily active users, compared to just 10–20% for traditional enterprise software. Since reps spend so much time in these platforms, vendors continue adding new features to keep them engaged and productive. 

2. They put sales reps first 

Unlike older tools designed for management tracking, sales engagement platforms focus on what helps reps sell more effectively. They offer real-time insights, easy communication tools, and automation that removes busywork. 

3. Email is still king 

Most sales engagement platforms are built around email, and for good reason—email remains the most efficient way to reach prospects at scale. Sales teams design entire outreach strategies around email campaigns, using scheduled touchpoints to maximize response rates. 

4. Multichannel & multitouch campaigns win deals 

The best sales engagement platforms support a mix of outreach strategies. According to TOPO’s SDR Benchmark Report, 80% of top sales teams use at least three channels, with an average of 15.5 touches per contact. These strategies involve a mix of email, phone calls, LinkedIn messages, and more to engage prospects effectively. 

5. Personalized outreach matters more than ever 

Gone are the days of one-size-fits-all sales emails. Today’s sales engagement tools help teams create personalized, multithreaded outreach strategies that target different stakeholders in a deal. For example: 

• A mid-level manager might receive a detailed 16-touch campaign focusing on specific challenges. 
• An executive might get a shorter, more strategic campaign, including direct mail or high-level calls. 

With automation and AI, sales engagement platforms make it easier to personalize outreach without adding extra work. 

Ciri-ciri platform penglibatan jualan yang baik 

Terdapat ciri-ciri yang paling penting dalam platform penglibatan jualan yang baik. 

1. Compatibility with existing CRM: This is one of the most important features that should be present as this saves a lot of time and provides more accurate information. 

Integrasi lebih mudah dengan keserasian yang lebih baik, dan wakil jualan dapat mencari semua maklumat di satu tempat. 

2. Automation features: A good sales engagement platform should facilitate maximum automation and eliminate manual tasks. This can help quickly complete tasks, and the sales team can concentrate on lead-generation activities. Automation helps save time and reduces repetitive tasks. 

3. Adaptability by the sales team: A good sales engagement platform should be easily adaptable by the sales team through integrations with the existing CRMs. This eliminates repeated manual tasks. It should be simple to use and time-saving to be easily adaptable. 

4. User-friendly: The sales engagement tools should have a user-friendly interface. Features and navigation should be simple to use. The tools should be self-explanatory so that they are easy to-use. This facilitates the task of the sales reps to engage more prospects. 

5. Security: The sales tool should be secure since it deals with consumer data. It should be compliant with GDPR. A secure tool is reliable and can save customer data safely. A huge amount of data, like contact numbers, email addresses, etc., are extracted by these tools. The data can be misused if the platform is not secure. 

6. Mobile apps: A good sales tool should be available to use on multiple platforms. Mobile compatibility facilitates the sales team since it can use a mobile app on the go. The features of the tools should be created specifically for mobile apps to help in their efficient operations. 

7. Metrics: Metrics are the basis of feedback about the work of the sales reps. A sales engagement platform should deliver metrics to analyze leads better. This helps in finding the pain points and generating strategies accordingly. 

8. Centralized reporting: A sales engagement tool should facilitate centralized reporting. This eliminates any confusion among the sales reps. Automated reports are generated, and the sales team manager can refer to them to analyze performance. 

Melangkah ke hadapan, kami akan mempelajari tentang 38 platform penglibatan jualan teratas. 

10 sales engagement software to rely on in 2025 

Alat berikut memainkan peranan yang besar dalam memudahkan aliran kerja pasukan jualan, sekali gus meningkatkan kecekapan. 

1. Compass 

Compass is an automated incentives platform that helps boost sales through its gamification software. Its gamification features provide frequent notifications and keep the sales team engaged. This improves their morale. 

Ciri 

• Penjejakan prestasi masa nyata 
• Kebogelan tersuai 
• Analisis ramalan untuk keputusan berdasarkan data 
• Templat permainan untuk memacu prestasi terhadap KPI 
• Memudahkan program insentif 

Why choose Compass? 

• Menerbitkan insentif dalam masa kurang dari 10 minit 
• Pengiraan tanpa ralat dan pengeluaran tepat pada masanya 
• Peningkatan 80% dalam produktiviti jualan 
• Penyepaduan lancar dengan CRM 

Pricing: Plans start at $20 per user per month. 

2. Clearbit 

Ia adalah alat pemasaran untuk memahami prospek dan menjana kempen yang diperibadikan. 

Ciri 

• Alat perisikan pasaran menangkap dan menukar permintaan. 
• Corong fokus untuk mengenal pasti pelanggan yang tepat. 
• Mewujudkan profil pelanggan yang ideal. 
• Bantuan pembelajaran mesin. 
• Menyegerakkan data dalam masa nyata. 

Why choose Clearbit? 

• Menukar saluran paip dengan pantas 
• Kempen yang disesuaikan 
• Alat dan sumber percuma 

Pricing: Customers should contact the team for prices. 

3. HubSpot 

Alat berkuasa ini membolehkan wakil jualan mendapatkan lebih banyak maklumat mengenai prospek mereka. 

Ciri 

• Empat edisi perisian 
• Mengautomasikan proses jualan 
• Jangkauan peribadi kepada prospek 
• Keterlihatan ke dalam analisis pasukan jualan 
• Memperkemas proses jualan 

Why choose Hubspot? 

• Sesuai untuk pasukan 2-500 ahli 
• Penjadual e-mel automatik 
• Menjimatkan masa 

Pricing: Prices start at $45 per month. 

4. Salesloft 

Alat ini memberi kuasa kepada pasukan jualan anda dengan memberi tumpuan kepada memupuk petunjuk. 

Ciri 

• Platform yang komprehensif. 
• Membantu dalam prospek dan mengembangkan pangkalan pelanggan. 
• Semua aktiviti diselaraskan dengan CRM. 
• Panduan langkah demi langkah. 
• Kemudahan penjejakan panggilan jualan. 

Why choose Salesloft? 

• Mencapai 28% lebih banyak tawaran 
• Tiga kali lebih banyak penglibatan pelanggan 
• Pemperibadian alat 

Pricing: Customers should contact the team for prices. 

5. Outreach 

Alat Jangkauan membantu mengoptimumkan kitaran hayat pelanggan. 

Ciri 

• Analisis terperinci 
• Analisis saluran paip jualan masa nyata 
• Usaha dipacu pendapatan 
• Alat berkuasa AI 
• Penglibatan pembeli masa nyata 

Why choose Outreach? 

• Kebolehlihatan lengkap ke dalam kerja pasukan 
• Menjejak pembukaan e-mel 
• Interaksi peribadi 

Pricing: Customers should contact the team for prices. 

6. Zoho SalesIQ 

Alat digital ini membantu dalam berkomunikasi pada setiap peringkat kitaran hayat pelanggan. 

Ciri 

• Menganalisis lawatan halaman pelanggan 
• Mesej yang disesuaikan 
• Menilai penglibatan prospek 
• Integrasi dengan CRM popular 
• Penjana laporan automatik 

Why choose Zoho SalesIQ? 

• Terjemahan masa nyata untuk pelanggan antarabangsa 
• Reaksi tersuai terhadap tingkah laku prospek di laman web yang berbeza 

Pricing: Zoho SalesIQ offers a 15-day free trial. Paid plans are Basic at $350, Professional at $750, and Enterprise at $1200. 

7. Zoominfo SalesOs 

Alat jualan ini menyediakan pasukan dengan data dan perisian B2B untuk mengembangkan perniagaan anda. 

Ciri 

• Cerapan berpandukan data untuk menjangkau pelanggan 
• Pangkalan data yang luas dengan lebih daripada 150 juta alamat e-mel yang disahkan 
• Menjejaki lawatan laman web prospek 
• Kaden jualan berbilang sentuhan 
• Menganalisis interaksi merentasi saluran komunikasi 

Why choose Zoominfo? 

• Akses profil profesional 
• Penapis lanjutan untuk penglibatan yang lebih baik 
• Keterlihatan ke dalam hierarki organisasi 
• Data yang tepat 

Pricing: Customers should contact the team for prices. 

Bagaimana untuk memilih platform penglibatan jualan yang betul? 

We have listed the top 7 platforms above. But how do you choose the right one among them? Check out the below-mentioned questions you must ask before choosing the right platform for your business. 

• Bolehkah platform disepadukan dengan CRM sedia ada? 
• Apakah ciri khas platform eksklusif untuk perniagaan anda? 
• Adakah perniagaan anda besar? Beberapa alat direka untuk perniagaan kecil sahaja. 
• Adakah platform menawarkan latihan kepada wakil jualan? 
• Adakah platform menawarkan sebarang percubaan percuma? 
• Adakah platform menawarkan automasi yang optimum? 

Kesimpulan 

Alat penglibatan jualan memberi manfaat kepada organisasi anda dengan sangat menyokong wakil jualan. Alat ini bertujuan untuk mempercepatkan pertumbuhan perniagaan anda. Semasa memilih platform, periksa pelbagai ciri alat ini dan kesesuaiannya untuk perniagaan anda. 

Menggunakan percubaan percuma membantu anda memperoleh pengetahuan mengenai platform. Oleh kerana alat ini dicipta untuk mengurangkan beban pasukan jualan anda, pastikan alat ini digunakan secara optimum. 

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