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25 books on customer success to read in 2025 In the ever-evolving landscape of customer success, staying ahead is crucial for professionals in the SaaS industry. With new trends and strategies emerging constantly, continuous learning is essential. Why let your growth stagnate? To help you thrive in 2025, we've curated a list of 25 best customer success books that will enhance your knowledge and keep you at the forefront of customer success.

25 books on customer success to read in 2025 

Here are following books on customer success:

1. "Los siete pilares del éxito de los clientes" de Wayne McCulloch 

En este libro, el autor presenta un modelo flexible para crear una sólida organización de éxito del cliente. El libro ofrece ejemplos prácticos de cómo las empresas han aplicado estos siete pilares para crear una cultura eficaz de éxito del cliente. 

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Learnings: You’ll learn how businesses can establish an effective customer success environment.

Goodreads rating: 4.21 

Where can you get it: Buy “The Seven Pillars of Customer Success” from Amazon 

2. "Éxito de clientes: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue", de Nick Mehta, Dan Steinman, Lincoln Murphy y María Martínez. 

En este libro, los lectores tienen la oportunidad de explorar cómo las empresas de éxito están utilizando tácticas de éxito del cliente para reducir la pérdida de clientes e impulsar los ingresos regulares. El libro también ofrece recomendaciones útiles para este sector de rápido crecimiento. 

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Learnings: You’ll learn how to align business strategies with customer success. 

Goodreads rating: 4.00 

Where can you get it: Buy  "Customer Success"  from Amazon 

3. "Delivering Happiness: Un camino hacia los beneficios, la pasión y el propósito", de Tony Hsieh. 

En este libro, el autor comparte su trayectoria y sus estrategias para ofrecer experiencias extraordinarias a los clientes, destacando la importancia de la felicidad y el propósito principal de los clientes en el crecimiento empresarial. 

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Learnings: You’ll learn how constant improvement and innovation is important to meet customers’ demand. 

Goodreads rating: 4.06 

Where can you get it: Buy "Delivering Happiness" from Amazon 

4. "HYPERGROWTH: How the Customer-Driven Model is Revolutionizing the Way Businesses Build Products, Teams, & Brands" de David Cancel 

En este libro, el autor orienta a los lectores sobre cómo un enfoque orientado al cliente puede suponer un gran cambio en una empresa. El libro también explica cómo centrarse en crear productos, equipos y marcas que den prioridad a las necesidades del cliente puede impulsar el crecimiento de la empresa. 

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Learnings: You’ll learn how important it is in business to understand customer needs to achieve business growth and success. 

Where can you get it: Buy “Hypergrowth”  from Amazon 

5. "Hablar con humanos: Success Starts with Understanding Your Customers" de Giff Constable 

En este libro, el autor se centra en la poderosa interacción con los clientes y explica la importancia de comprenderlos mediante una comunicación eficaz y enfoques centrados en el cliente para lograr el crecimiento empresarial. 

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Learnings: You’ll learn how effective customer interviews or interactions can help to grow the business. 

Goodreads rating: 4.09 

Where can you get it: Buy "Talking to Humans” from Amazon 

6. "Farm Don't Hunt: The Definitive Guide to Customer Success" de Guy Nirpaz y Fernando Pizarro 

En este libro, el autor proporciona una mejor comprensión para adoptar un enfoque de éxito del cliente en los negocios, centrándose en nutrir las relaciones con los clientes existentes en lugar de perseguir completamente nuevos clientes potenciales.

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Learnings: You’ll learn to build and improve customer success for long-term customer relationships. 

 Goodreads rating: 3.81 

Where can you get it: Buy "Farm Don't Hunt”  from Amazon 

7. "Liderando conversaciones ejecutivas" de Sally Williamson 

En este libro, el autor ofrece estrategias eficaces para entablar una conversación efectiva con el fin de construir relaciones sólidas a largo plazo e impulsar el éxito en las organizaciones centradas en el cliente. 

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Learnings: You’ll understand how good conversation can build better relationships with customers. 

Goodreads rating: 4.00 

Where can you get it: Buy "Leading Executive Conversations" from Amazon 

8. "Onboarding Matters: How Successful Companies Transform New Customers into Loyal Champions" by Donna Weber 

Este libro destaca la importancia de un proceso de incorporación bien ejecutado para convertir a los nuevos clientes en clientes fieles, con la ayuda de consejos prácticos y casos prácticos para lograr el éxito de los clientes. 

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Learnings: You’ll learn the simple and effective onboarding process can help in boosting business growth and customer relationships. 

Goodreads rating: 4.22 

Where can you get it: Buy “Onboarding Matters” from Amazon 

9. "The Startup's Guide to Customer Success", de Jennifer Chiang. 

En este libro, el autor se centra especialmente en las startups. En este libro el autor ofrece valiosas recomendaciones y estrategias para ejecutar enfoques de éxito del cliente desde las primeras etapas, alimentando el crecimiento y la satisfacción del cliente. 

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Learnings: You’ll learn to focus on all different stages are important for customer success. 

Goodreads rating: 3.60 

Where can you get it: Buy “The Startup's Guide to Customer Success"  from Amazon 

10. "El asesor de confianza", de David H. Maister, Charles H. Green y Robert M. Galford. 

En este libro, el autor comparte el aprendizaje de cómo generar confianza entre los clientes y convertirse en un asesor de confianza. Este libro prioriza la creación de relaciones duraderas, la fidelización de los clientes proporcionándoles un valor excepcional. 

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Learnings: You’ll learn how easily trust can be created with the customers by using simple models. 

Goodreads rating: 3.81 

Where can you get it: Buy “The trusted Advisor” from Amazon 

11. "La experiencia sin esfuerzo: Conquering the New Battleground for Customer Loyalty", de Matthew Dixon, Nick Toman y Rick DeLisi. 

Este libro permite a los lectores explorar el modo en que las empresas pueden crear satisfacción y experiencias de cliente sin esfuerzo que generen lealtad, desafiando los conocimientos tradicionales y proporcionando a los lectores estrategias prácticas para mejorar la satisfacción y las relaciones con los clientes.

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Learnings: You’ll learn about the better customer experience and satisfaction that is needed to boost the business. 

 Goodreads rating: 3.95 

Where can you get it: Buy "The Effortless Experience” from Amazon 

12. "Subscribed: Why the Subscription Model Will Be Your Company's Future" by Tien Tzou and Gabe Weisert 

En este libro, el autor permite a los lectores descubrir el poder del modelo de negocio de suscripción y aprender a utilizarlo para impulsar el crecimiento del negocio y crear relaciones duraderas con los clientes, además de guiarles con la ayuda de expertos del sector. 

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Learnings: You’ll learn how an effective subscription model can improve customer satisfaction. 

Goodreads rating: 3.95 

Where can you get it: Buy "Subscribed” from Amazon 

13. "De lo imposible a lo inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue", de Aaron Ross y Jason Lemkin. 

The author in this book offers practical and proven strategies for achieving predictable revenue growth in hyper-growth companies by focusing on Software as a Service (SaaS) businesses and implementable recommendations for sales and customer success teams. 

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Learnings: You’ll learn how an appropriate approach can help companies to achieve sustainable growth in the market. 

Goodreads rating: 4.36 

Where can you get it: Buy "From Impossible to Inevitable” from Amazon 

14. "Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine", de Jeanne Bliss. 

In this book the author talks about the Chief Customer Officer whose role is to create customer-oriented growth. The book gives your insight on how to create a customer-focus organization with the help of real-world examples and proper guidance to the readers. 

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Learnings: You'll learn how to develop a customer success strategy to align your business goals with maximized customer satisfaction. 

Goodreads rating: 3.60 

Where can you get it: Buy "Chief Customer Officer 2.0” from Amazon 

15. "The Customer Success Pioneer: the First 12 Months of Your Journey into Growth" by Kellie Lucas 

Este libro proporciona aprendizajes y estrategias para los profesionales que comienzan con un viaje de éxito del cliente. El libro ofrece consejos prácticos y modelos para instruir la lucha de los primeros 12 meses que son muy críticos para impulsar el crecimiento del éxito del cliente. 

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Learnings: You’ll learn how the initial onboarding process is important for a successful customer relationship.

Goodreads rating: 4.00 

Where can you get it: Buy "The Customer Success Pioneer” from Amazon 

16. "Lo que los clientes ansían", por Nicholas J. Webb 

En este libro, el autor guía a los lectores para que comprendan y satisfagan los deseos y expectativas de los clientes con el fin de crear experiencias extraordinarias, desvelando los secretos para fidelizar a los clientes y establecer relaciones duraderas que impulsen el crecimiento y el éxito de la empresa. 

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Learnings: You’ll learn how to build a skilled customer success team that can impactfully engage with customers, understand their needs, and help them achieve their results. 

Goodreads rating: 4.09 

Where can you get it: Buy "What Customers Crave" from Amazon 

17. "Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty In 100 Days" by Joey Coleman 

El autor de este libro permite a los lectores descubrir tácticas para convertir a los clientes ocasionales en fieles defensores para toda la vida mediante la creación de experiencias memorables a lo largo del recorrido del cliente, lo que pone de relieve la importancia de la sostenibilidad del cliente. 

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Learnings: You’ll learn how providing a memorable customer experience is important for building customer loyalty. 

Goodreads rating: 4.05 

Where can you get it: Buy "Never Lose A Customer Again” from Amazon 

18. "Inteligencia emocional para el éxito en las ventas: Conecta con los clientes y consigue resultados" de Colleen Stanley 

El autor de este libro permite a los lectores explorar el papel de la inteligencia emocional en las ventas, proporcionando estrategias para construir relaciones sólidas mediante la comprensión de las necesidades del cliente para desarrollar resultados de ventas exitosos. 

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Learnings: You’ll learn to understand your own emotions, triggers, and behavioral patterns for providing better responses in sales circumstances. 

Goodreads rating: 4.06 

Where can you get it: Buy "Emotional Intelligence for Sales Success” from Amazon 

19. "The Customer Success Professional's Handbook: How to Thrive in One of the World's Fastest Growing Careers — While Driving Growth for Your Company" by Ashvin Vaidyanathan 

The author in this book offers guidance and recommendations for professionals starting a career in customer success by covering key skills, approaches, and proven practices to excel in this fast-growing field. 

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Learnings: You’ll learn how important it is to understand the true essence of customer success to drive business growth for both the customer and the company. 

Goodreads rating: 4.13 

Where can you get it: Buy "The Customer Success Professional's Handbook” from Amazon 

20. "The Customer Success Economy: Why Every Aspect of Your Business Model Needs a Paradigm Shift" by Nick Mehta 

Con este libro, los lectores tienen la oportunidad de explorar el entorno cambiante de la economía del éxito del cliente. Los lectores también pueden descubrir por qué adoptar un enfoque centrado en el cliente es importante para el éxito y el crecimiento de las empresas en el entorno empresarial actual. 

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Learnings:You'll learn how to focus on expanding customer relationships by identifying opportunities for fostering long-term customer loyalty. 

Goodreads rating: 4.00 

Where can you get it: Buy  "The Customer Success Economy” from Amazon 

21. "Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect" by Will Guidara 

This book emphasizes the importance of going above and beyond in customer service to create memorable experiences. Guidara shares his philosophy of "unreasonable hospitality," which can be applied across various industries to foster deeper customer connections. 

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Learnings: You’ll learn how exceptional service can lead to lasting customer loyalty. 

Goodreads rating: 4.37 
Where can you get it: Buy "Unreasonable Hospitality" from Amazon 

22. "Raving Fans: A Revolutionary Approach to Customer Service" by Ken Blanchard and Sheldon Bowles 

In this book, the authors present a unique approach to customer service that focuses on creating "raving fans" rather than just satisfied customers. The narrative style makes it an engaging read, offering actionable insights on how to exceed customer expectations consistently. 

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Learnings: You’ll learn strategies to transform satisfied customers into enthusiastic advocates for your brand. 

Goodreads rating: 4.14 
Where can you get it: Buy "Raving Fans" from Amazon 

23. "The Customer Experience Book: How to Design, Improve and Re-Design Your Customer Experience" by Alan Pennington 

This comprehensive guide delves into the principles of customer experience design, providing frameworks and tools for improving every touchpoint in the customer journey. Pennington emphasizes the significance of aligning business practices with customer needs for sustainable success. 

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Learnings: You’ll learn how to create a seamless and positive customer experience across all interactions. 

Goodreads rating: 4.15 
Where can you get it: Buy "The Customer Experience Book" from Amazon 

24. "Customer Success for Dummies" by Dmitri Lisitsyn and Michael DeAngelis 

This accessible guide offers a straightforward introduction to customer success concepts, making it ideal for those new to the field. The authors provide practical tips and strategies that can be implemented immediately to drive customer satisfaction and retention. 

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Learnings: You’ll learn foundational principles and actionable tactics for building a successful customer success program. 

Goodreads rating: 4.00 
Where can you get it: Buy "Customer Success for Dummies" from Amazon 

25. "Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service" by John A. Goodman 


Goodman explores how technology impacts customer experience and provides insights on leveraging data to enhance interactions with customers. This book is particularly valuable for understanding how to integrate technology into customer success strategies effectively. 

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Learnings: You’ll learn how to utilize technology and data analytics to improve customer experiences and drive loyalty. 

Goodreads rating: 4.07 
Where can you get it: Buy "Customer Experience 3.0" from Amazon 

Conclusión 

Los libros sobre el éxito de los clientes mencionados anteriormente proporcionan conocimientos y consejos prácticos para que las empresas mejoren sus relaciones con los clientes y logren un crecimiento sostenible. Los libros ofrecen modelos, ejemplos de la vida real y tácticas prácticas que pueden aplicarse en cualquier sector y tamaño de empresa. 

Con la ayuda de estos principios y enfoques proporcionados por estos libros, las empresas pueden mejorar sus interacciones con los clientes y aumentar la retención y la satisfacción de los clientes para impulsar el crecimiento de los ingresos. 

Así que léalos y mejore sus relaciones con los clientes para hacer crecer el negocio. 

Preguntas frecuentes 

1. Is customer success the same as CX?

Customer success (CS) is not the same as customer experience (CX). While both aim to enhance customer satisfaction, they focus on different aspects of the customer journey. Customer success is primarily concerned with ensuring that customers achieve their desired outcomes after purchasing a product or service. In contrast, customer experience encompasses the entire journey a customer has with a brand, from initial awareness through to post-purchase interactions. It focuses on how customers perceive their interactions at various touchpoints throughout their journey. 

2.What are the 4 pillars of customer success?

The four pillars of customer success typically include: 

  • Onboarding: Ensuring customers understand how to use the product effectively from the start. 
  • Engagement: Regularly interacting with customers to ensure they are satisfied and receiving value. 
  • Support: Providing assistance when customers encounter issues or have questions. 
  • Advocacy: Encouraging satisfied customers to share their positive experiences and promote the product or service to others. 

These pillars help build strong relationships and drive customer retention and loyalty26. 

3.What is the best book about customer service?

A highly regarded book on customer service is "The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture" by Robert Spector and BreAnne O. Reeves.

This book explores how Nordstrom has built a reputation for exceptional customer service through a strong company culture focused on values and customer satisfaction. It provides actionable insights that can be applied across various industries to enhance service quality and customer loyalty

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