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For today’s top sales teams, having the right sales engagement platform isn’t a nice-to-have—it’s a must. The best sales teams know that success comes from meaningful, high-quality interactions with buyers. That’s why sales engagement tools are now a top priority for sales leaders. Why? Because stronger connections with prospects lead to higher conversion rates and bigger deals.
In fact, 90% of sales leaders say they plan to invest in new technologies and strategies to help their teams engage with customers more effectively.
Not long ago, only a few startups were leading the charge in developing innovative sales engagement tools. Early adopters were quick to embrace these solutions. But now, more sales technology providers are stepping in, offering platforms designed to help sales teams engage at scale.
The category is experiencing explosive growth, and here’s why:
- Sales engagement technology is no longer just for sales development—it’s expanding across entire sales organizations.
- Traditional sales teams (not just early adopters) are adopting these tools to improve their outreach.
Simply put, if you want to stay ahead, investing in one of the best sales engagement platforms is no longer optional. It’s the key to better conversations, higher conversions, and bigger wins. The following blog guides you through the 5-sales engagement software that you can rely on in 2025.
What is a sales engagement platform?
Sales engagement platforms are online tools that assist sales teams to enhance their communication with customers. These tools automate the way in which interaction happens between the company and its customers.
Sales engagement platforms save a lot of time for the organization, helping them concentrate on other important activities. Many platforms integrate with the CRM you use and help improve sales greatly. They help maintain better ties with customers amidst growing competition.
A report by Gartner revealed that 87% of sales development organizations have integrated a sales engagement platform, which proves to be a top-rated technology in driving positive ROI. The same study has revealed that 92% of organizations rank engagement platforms as a critical installation for the whole team's success.
Sales engagement vs. sales enablement
Sales engagement is often confused with sales enablement, but there are a few differences between the two.
The sales team uses sales engagement platforms to engage more effectively with prospects. The entire organization uses sales enablement tools to support the sales team.
Sales engagement is an external process where the sales reps interact with the customers. But sales enablement is an internal process where several departments work together for the sales team's success.
Sales engagement activities include emails, social media interactions, follow-ups, etc. Activities that form part of sales enablement are training, coaching, metrics, etc.
What makes up sales engagement?
Sales engagement is made up of several key elements, and understanding them can help teams maximize their success. Let’s break them down:
1. Sales channels
Sales teams use multiple channels to reach prospects, from email and phone calls to video, chat, and social media. The top sales engagement platforms bring all these channels into one easy-to-use system, making it simple to track and optimize every interaction.
2. content & messaging recommendations
Great sales conversations start with the right content. Sales engagement tools help reps by providing recommended email templates, presentation decks, and even real-time answers to customer questions. Many of these features are built into sales enablement tools that also support training and onboarding.
3. Sales optimization
The best sales engagement platforms don’t just track activity—they analyze it. They use AI-driven insights to recommend the best next steps based on past interactions. Conversation intelligence tools can even analyze calls and meetings to highlight what’s working (and what’s not).
4. Sales activity automation
Reps waste a lot of time on repetitive tasks. Sales engagement platforms are changing that by automating things like follow-up emails, meeting scheduling, and even proposal approvals. This frees up reps to focus on what really matters: selling.
5. The sales engagement platform itself
Think of a sales engagement platform as mission control for sales teams. It helps teams plan, execute, track, and optimize every customer interaction. And because everything is in one place, salespeople spend less time switching between tools and more time closing deals.
Why sales engagement platforms are a must-have
Sales engagement platforms have become essential for high-performing sales teams. According to a TOPO Sales Development Technology Benchmark Report:
- 87% of sales development organizations have adopted a sales engagement platform.
- These platforms have the highest-rated ROI of any sales technology.
- 92% of sales development teams say sales engagement platforms are critical to their success.
Why are these platforms so effective?
A few key factors have driven the rise of sales engagement platforms:
1. Sales teams spend most of their day in them
The best sales engagement platform is one that reps actually use. Some platforms see more than 60% daily active users, compared to just 10–20% for traditional enterprise software. Since reps spend so much time in these platforms, vendors continue adding new features to keep them engaged and productive.
2. They put sales reps first
Unlike older tools designed for management tracking, sales engagement platforms focus on what helps reps sell more effectively. They offer real-time insights, easy communication tools, and automation that removes busywork.
3. Email is still king
Most sales engagement platforms are built around email, and for good reason—email remains the most efficient way to reach prospects at scale. Sales teams design entire outreach strategies around email campaigns, using scheduled touchpoints to maximize response rates.
4. Multichannel & multitouch campaigns win deals
The best sales engagement platforms support a mix of outreach strategies. According to TOPO’s SDR Benchmark Report, 80% of top sales teams use at least three channels, with an average of 15.5 touches per contact. These strategies involve a mix of email, phone calls, LinkedIn messages, and more to engage prospects effectively.
5. Personalized outreach matters more than ever
Gone are the days of one-size-fits-all sales emails. Today’s sales engagement tools help teams create personalized, multithreaded outreach strategies that target different stakeholders in a deal. For example:
- A mid-level manager might receive a detailed 16-touch campaign focusing on specific challenges.
- An executive might get a shorter, more strategic campaign, including direct mail or high-level calls.
With automation and AI, sales engagement platforms make it easier to personalize outreach without adding extra work.
Features of a good sales engagement platform
There are the most important features of a good sales engagement platform.
1. Compatibility with existing CRM: This is one of the most important features that should be present as this saves a lot of time and provides more accurate information.
Integration is easier with better compatibility, and sales reps can find all information in one place.
2. Automation features: A good sales engagement platform should facilitate maximum automation and eliminate manual tasks. This can help quickly complete tasks, and the sales team can concentrate on lead-generation activities. Automation helps save time and reduces repetitive tasks.
3. Adaptability by the sales team: A good sales engagement platform should be easily adaptable by the sales team through integrations with the existing CRMs. This eliminates repeated manual tasks. It should be simple to use and time-saving to be easily adaptable.
4. User-friendly: The sales engagement tools should have a user-friendly interface. Features and navigation should be simple to use. The tools should be self-explanatory so that they are easy to-use. This facilitates the task of the sales reps to engage more prospects.
5. Security: The sales tool should be secure since it deals with consumer data. It should be compliant with GDPR. A secure tool is reliable and can save customer data safely. A huge amount of data, like contact numbers, email addresses, etc., are extracted by these tools. The data can be misused if the platform is not secure.
6. Mobile apps: A good sales tool should be available to use on multiple platforms. Mobile compatibility facilitates the sales team since it can use a mobile app on the go. The features of the tools should be created specifically for mobile apps to help in their efficient operations.
7. Metrics: Metrics are the basis of feedback about the work of the sales reps. A sales engagement platform should deliver metrics to analyze leads better. This helps in finding the pain points and generating strategies accordingly.
8. Centralized reporting: A sales engagement tool should facilitate centralized reporting. This eliminates any confusion among the sales reps. Automated reports are generated, and the sales team manager can refer to them to analyze performance.
Going forward, we will learn about the top 38 sales engagement platforms.
10 sales engagement software to rely on in 2025
The following tools play a great role in easing the workflow of the sales team, thus improving efficiency.
1. Compass
Compass is an automated incentives platform that helps boost sales through its gamification software. Its gamification features provide frequent notifications and keep the sales team engaged. This improves their morale.
Features
- Real-time tracking of performance
- Customized nudges
- Predictive analysis for data-driven decisions
- Game templates to drive performance against KPIs
- Simplifies the incentive programs
Why choose Compass?
- Publishes incentives in less than 10 minutes
- Error-free calculations and on-time disbursal
- 80% increase in sales productivity
- Seamless integrations with CRMs
Pricing: Plans start at $20 per user per month.
2. Clearbit
It is a marketing tool to understand prospects and generate personalized campaigns.
Features
- Market intelligence tool captures and converts demand.
- Focussed funnel to identify the right customers.
- Creates ideal customer profile.
- Machine learning assistance.
- Syncs data in real-time.
Why choose Clearbit?
- Converts pipelines swiftly
- Tailored campaigns
- Free tools and resources
Pricing: Customers should contact the team for prices.
3. HubSpot
This powerful tool allows sales reps to get more information about their prospects.
Features
- Four software editions
- Automates the sales process
- Personalized outreach to prospects
- Visibility into the sales team's analytics
- Streamlines the sales process
Why choose Hubspot?
- Suitable for a 2-500 member team
- Automated email scheduler
- Time-saving
Pricing: Prices start at $45 per month.
4. Salesloft
This tool powers your sales team by focusing on nurturing leads.
Features
- Comprehensive platform.
- Helps in prospecting and expanding customer base.
- All activities are synced with the CRM.
- Step-by-step guidance.
- Sales call tracking facility.
Why choose Salesloft?
- Achieves 28% more deals
- Three times more customer engagement
- Personalization of tools
Pricing: Customers should contact the team for prices.
5. Outreach
The Outreach tool helps optimize a customer’s lifecycle.
Features
- Detailed analytics
- Real-time sales pipeline analysis
- Revenue-driven efforts
- AI-powered tool
- Real-time buyer engagement
Why choose Outreach?
- Complete visibility into the team's work
- Tracks email opening
- Personalized interactions
Pricing: Customers should contact the team for prices.
6. Zoho SalesIQ
This digital tool assists in communicating at every stage of the customer lifecycle.
Features
- Analyzes page visits of customers
- Tailored messages
- Evaluates prospect engagement
- Integration with popular CRMs
- Automated report generator
Why choose Zoho SalesIQ?
- Real-time translation for international customers
- Customized reaction to prospects’ behavior on different websites
Pricing: Zoho SalesIQ offers a 15-day free trial. Paid plans are Basic at $350, Professional at $750, and Enterprise at $1200.
7. Zoominfo SalesOs
This sales tool provides the team with B2B data and software to grow your business.
Features
- Data-driven insights to reach customers
- Extensive database with over 150 million verified email addresses
- Tracks prospect's website visit
- Multi-touch sales cadences
- Analyzes interactions across communication channels
Why choose Zoominfo?
- Access professional profiles
- Advanced filters for better engagement
- Visibility into organizational hierarchy
- Accurate data
Pricing: Customers should contact the team for prices.
How to choose the right sales engagement platform?
We have listed the top 7 platforms above. But how do you choose the right one among them? Check out the below-mentioned questions you must ask before choosing the right platform for your business.
- Can the platform be integrated with existing CRMs?
- What are the special features of the platform exclusive to your business?
- Is your business large? Some of the tools are designed for small businesses only.
- Does the platform offer training to sales reps?
- Does the platform offer any free trials?
- Does the platform offer optimum automation?
Started in 2014 in Bengaluru, Swiggy is now India's largest food delivery app. They have expanded their network across India. Swiggy has helped transform the online food ordering and delivery logistics, making it more accessible.
Challenge
Managing manpower of more than 120K was a huge challenge for the company. The company was taking the help of local management teams, but this was time-consuming and ineffective. Also, since the delivery personnel worked out of the office, tracking their performance was strenuous.
This resulted in delayed incentives disbursement and, as a result, demotivated employees. The performance of the staff was affected due to this.
Solution
Incentive automation through Compass helped in reducing inaccuracies and delays. Employee data was analyzed from multiple sources, like CRM, biometrics, platform usage, and more. Compass offered the company detailed data reporting tools that were crucial for the efficient use of the system. This was used as metrics for performance analysis.
The gamification features of the platform were personalized and offered constant nudges. Incentive payments were made possible with zero hassles. The process was made in real-time with Compass. It helped publish customized incentive programs that are inclusive in less than 10 minutes.
This way, Swiggy could improve sales team engagement scores using automation tools from Compass.
Conclusion
Sales engagement tools benefit your organization by greatly supporting the sales reps. These tools aim to accelerate the growth of your business. While selecting a platform, check the various features of these tools and their suitability for your business.
Making use of the free trial helps you gain knowledge about the platform. Since these tools are created to lessen your sales team's burden, ensure they are utilized optimally.
FAQs
1. What is an example of a sales engagement?
A sales engagement example is when a salesperson sends a follow-up email or makes a call to a prospect using a sales engagement platform. These tools help automate and track communication for better engagement.
2. What is the difference between CRM and a sales engagement platform?
A CRM stores customer data, while a sales engagement platform helps sales teams interact with leads. The best sales engagement platforms provide automation, analytics, and multi-channel communication, making outreach more effective.
3. What are engagement platforms?
Engagement platforms are tools that help businesses communicate with customers and prospects. Top sales engagement platforms focus on sales outreach, while others may target marketing or customer support.
4. Does Salesforce have a sales engagement platform?
Yes, Salesforce offers a sales engagement platform called Sales Engagement. It helps sales teams automate outreach, track interactions, and improve productivity.
