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Incentives are more than just perks—they are a fundamental driver of economic growth, job performance, and societal well-being, especially in emerging economies.
With unstable job markets, fluctuating business cycles, and limited social safety nets, incentives at the workplace play a crucial role in keeping employees motivated, engaged, and productive.
But the impact goes beyond just businesses. Why sales incentives are important isn’t just a corporate discussion—it’s an economic necessity in regions where workforce motivation directly influences business sustainability and overall economic stability.
Whether it's performance-based pay, skill-based bonuses, or health-linked incentives, well-structured reward systems can drive efficiency, support economic resilience, and even improve public health outcomes.
In this blog, we will explore the far-reaching effects of workplace incentives on job performance, business cycles, and population health, highlighting why the right incentive structures are key to sustaining growth in emerging markets.
Why are incentives important in the workplace?
Les mesures d'incitation sont un moyen pour les entreprises de stimuler la croissance et de motiver leurs employés à travailler dur. En offrant une incitation ou une récompense, les employés ont un sentiment de réussite lorsqu'ils ont atteint un objectif.
Voici les principaux avantages des mesures d'incitation sur le lieu de travail :
1. Increases productivity
Productivity drives business, so what drives your employees to be productive? Appreciation, acknowledgment, and reward. Incentives offer something for them to work towards, helping them to hit targets and achieve goals. Thereby, it increases their motivation and productivity.
While not everyone will respond the same way to an incentive, it still sets a precedent for rewarding positive behavior and good work. Give incentives to employees for increasing productivity.
2. Decreased employee turnover
Offrir des primes pour atteindre les objectifs de vente permet de faire d'une pierre deux coups. Tout d'abord, elles sont excellentes pour stimuler le bonheur et le bien-être de vos employés. Elles leur permettent de se défouler, de gagner des prix et de rester heureux au travail.
Cela peut les motiver à rester plus longtemps dans l'entreprise. Ces avantages améliorent donc la fidélisation des employés et les empêchent d'aller voir ailleurs, ce qui prévient un taux de rotation élevé. C'est une bonne chose, car un taux de rotation élevé peut donner une mauvaise image de votre entreprise.
3. Attracts new talent
Glassdoor put out an article on the best benefits to provide your employees where 57% of candidates reported that incentives are one of their top considerations when looking at job offers. So, incorporating incentives into your job benefit plan can be a powerful move that attracts top talent to your company!
4. Team culture
Les mesures d'incitation et les récompenses pour les ventes peuvent inclure des voyages de cohésion d'équipe qui renforcent les relations entre les employés. Plusieurs personnes peuvent gagner et participer à ces voyages, ce qui renforce le sentiment d'accomplissement et de progrès mutuels.
McKinsey claims that productivity improves 20-25% in a company with connected employees. So, incorporating these types of team-building incentives will strengthen those relationships and contribute to better work culture.
Why an incentive delayed is an incentive denied?
Imaginez que vous attendiez avec impatience un paquet de mesures d'incitation et que vous appreniez qu'il y a eu des retards et que vous deviez attendre encore deux ou trois semaines pour l'obtenir. Vous seriez déçu, n'est-ce pas ?
Souvent, nous ne comprenons pas l'importance des incitants. C'est pourquoi retarder l'octroi d'une prime n'est pas juste pour vos employés qui travaillent dur pour atteindre leurs objectifs. Lorsqu'ils attendent une récompense pour toutes les heures qu'ils ont consacrées à un projet et qu'ils ne la reçoivent pas dans un délai raisonnable, l'accomplissement est minimisé. Ensuite, lorsqu'ils reçoivent enfin leur récompense, celle-ci peut ne pas leur sembler en rapport avec les objectifs qu'ils ont atteints il y a plusieurs semaines.
Cela ne renforce pas les comportements positifs au travail et les employés ne se sentiront pas aussi motivés pour franchir certaines étapes car ils savent qu'ils ne seront pas récompensés immédiatement. Ainsi, une incitation différée est en fait une incitation qui a été refusée.
Let’s explore this concept a bit deeper and discuss its reasons.
1. ASAP economy & instant gratification
The increasing digitization of business processes leaves no room for delayed gratification. In this day and age, we want things, and we want them now. With online shopping and apps that allow us to do almost anything at just the touch of a button, we’ve seriously gotten used to doing things and receiving the benefits instantly.
Because of this, we’ve come to expect instant gratification in all aspects of our lives - including in the workplace. It’s such a primal, natural response to have. We complete a task, get rewarded, and feel accomplished and satisfied.
Without having an enjoyable reward to look forward to when reaching a goal, your employees probably won’t feel as motivated to get to that point and, therefore, won’t be as productive.
So, businesses should be moving towards a no-delay incentive scheme and closing the gap between performance and payout. This will improve employee engagement in the workplace, and, by extension, they will contribute more effectively to business objectives.
2. Biological reactions
The human desire for instant gratification is driven by our primal instincts, which prioritize short-term pleasure. Adrenaline drives humans to reach their goals. This is only fueled by the impulse of instant gratification as it releases dopamine - the body’s ‘happy neurotransmitter.’
When the brain anticipates a reward or accolades, such as sales incentives rewards, it stimulates dopamine production. This chemical is associated with the cycle of pleasure, motivation, and reward—an individual experiences a rush generating alertness and positivity.
When incentives are delayed, employees don’t get that rush of dopamine that makes them feel good. So, they won’t correlate their hard work with feelings of satisfaction and won’t be as motivated.
Without the excitement and suspense of working towards a desired reward, there’s nothing to really look forward to. There’s no drive to complete the task at hand.
Our instinct that craves compensation in real-time can even be traced back to our caveman days. Our ancestors rarely knew when they were getting their next meal. They had to act fast and live in the moment.
Il est donc essentiel de fournir les récompenses à temps. Dans le cas contraire, vos employés n'éprouveront pas le même sentiment positif et votre programme d'encouragement ne sera probablement pas aussi fructueux.
3. Building relationships
Les comportements impulsifs définissent de plus en plus les approches commerciales, les stratégies de produits et l'expérience des consommateurs. C'est la nature humaine. Pensez au moment où vous cliquez pour sauter une publicité sur YouTube. Maintenant, mettez-vous à la place de votre équipe de vente. L'incitation, c'est la vidéo, et le délai, c'est la publicité. C'est logique, non ?
Instant incentives foster a culture that is open, interactive, and healthy. For example, one study found that immediately rewarded people for completing tasks felt more motivated and productive overall.
Even when the rewards were removed, they were still more engaged and interested in the work. This proves the positive relationship between instant gratification and motivation.
Anticipating things within a certain time frame adds structure and discipline to the lives of your employees. Also, quick incentives can cement trust, reflecting the value of an individual’s work.
Il honore et reconnaît directement le service là où le mérite en revient. Ainsi, en tant qu'employeur, vous validez une promesse faite dans le cadre d'un contrat, ce qui fait de vous une personne sur laquelle on peut compter.
Les dirigeants avisés savent que la clé de la motivation d'une équipe est d'impliquer leurs employés par des incitations opportunes. Cela permet d'établir de meilleures relations, plus confiantes, contribuant à un environnement de travail plus heureux et à une plus grande satisfaction au travail.
4. Avoid delayed incentives
We live in a fast-paced, data drive world. Therefore, incentive management must be dynamic, effective, and proactive to provide value and efficiency to a business.
While a quickly dispersed incentive gives employees a spring in their step, a delayed one sucks the joy out of work. You can’t overlook this critical difference if you want to motivate your employees successfully.
En mettant en place un programme de stimulation bien conçu et en utilisant un logiciel de stimulation, vous pouvez vous assurer que vos employés ne sont jamais privés de leurs stimulations. Grâce à l'automatisation des programmes de stimulation, vous n'avez plus besoin de passer votre temps à effectuer des calculs et des paiements manuels.
Les logiciels de stimulation vous permettent de configurer et de gérer facilement votre programme de stimulation. Il élimine le risque d'erreurs dans le calcul des paiements et la distribution aux employés.
Automated solutions can streamline incentive programs entirely. This conserves time and increases payment accuracy so businesses can focus their resources on other important matters.
It also makes the incentives easy for your employees to redeem so they never have to wait around to be rewarded for their hard work. From digital gift cards and entertainment tickets to travel and straight cash, having incentive software helps you give your employees what they want.
Streamlining your incentive program is excellent for business and ensures that you never deny your employees their incentives.
Turn incentives into business growth with Compass
Incentive compensation is crucial for aligning employee performance with organizational goals, especially in emerging economies where motivation directly impacts productivity and economic growth.
Compass offers a comprehensive solution to design, implement, and manage effective incentive programs that drive results.
Key Features of Compass:
- Automated incentive management: Eliminate manual processes and reduce errors with automated calculations and timely payouts, ensuring employees are rewarded accurately and promptly.
- Real-time performance tracking: Gain insights into employee performance with real-time data analytics, enabling swift adjustments to incentive plans for optimal outcomes.
- Customizable incentive plans: Tailor incentive structures to meet specific organizational objectives and employee roles, fostering a culture of motivation and achievement.
Integrating Compass into your organization's strategy can enhance job performance, stabilize business cycles, and contribute positively to population health in emerging economies. This strategic approach to incentive management benefits individual employees and drives overall economic development.
Le bilan
Employee incentives take up a large portion of a company’s budget, and with good reason! They are essential in rewarding your employees and showing them appreciation for their hard work. Thus, your employees stay positive, motivated, and more willing to give 110% back to a company that values them.
Delaying this gratification process severs the tie between hard work and reward. The two are no longer connected in the eyes of the employee, and their motivation takes a nose-dive. This is why incentives are delayed and denied.
Thus, it’s up to you to ensure that you have a good incentive system in place to keep your employees motivated and productive.
