Just CRMs Are Boring. Make Them Interesting with CRM Gamification!
Les CRM sont des outils puissants pour développer des relations efficaces avec les clients. Mais il faut déployer des efforts considérables pour que votre équipe de vente utilise le CRM. La gamification du CRM est la clé. Voici comment Compass - un logiciel de gamification - peut rendre les CRM plus puissants et plus intéressants.
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En règle générale, les CRM permettent de fournir un meilleur service aux clients, de développer des relations efficaces avec eux et d'obtenir une vision à 360 degrés de la relation client. Cependant, l'utilisation du CRM par l'équipe de vente nécessite des efforts considérables. Il faut parfois plusieurs trimestres pour permettre l'adoption de base des CRM, car.. :
- Changer les comportements est difficile
- La vente est déjà un travail exigeant et les vendeurs ont l'impression que la gestion de la relation client est une tâche supplémentaire.
- Pas d'incitation immédiate à utiliser le produit
"En 2017, le magazine CIO a indiqué qu'environ un tiers de tous les projets de gestion de la relation client (CRM) échouaient. Il s'agissait en fait d'une moyenne d'une douzaine de rapports d'analystes. Les chiffres allaient de 18 % à 69 %. Ces échecs peuvent avoir de nombreuses causes : dépassement du budget, problèmes d'intégrité des données, limitations technologiques, etc. Mais dans mon travail avec les clients, lorsque je demande aux dirigeants si le système de gestion de la relation client aide leur entreprise à se développer, le taux d'échec est plus proche de 90 %". - Scott Edinger (publié dans HBR en décembre 2018.)
This is hard to ignore! CRMs are essential for businesses and so is their success. Here's a take on how Compass - a Gamification software - can make CRMs more powerful and interesting.
Compass integrates with your CRM via webhooks or APIs. Check out integration methods. The software can read any event/activity that happens within your CRM as a trigger and helps you Gamify it with challenges, incentives, and analytics.
Here are a few popular events that have been picked up by the companies we’re currently working with:
- Influencing stages in the sales funnel like discovery, warm response, opportunity, negotiation, and closure.
- Influencing usage-behavior like number of lead entries, correctness of lead entries, feature usage, etc.
- Influencing conversion metrics like discovery to closure%, opportunity to closure%, lead to discovery%, etc.
- Influencing core sales metrics such as accounts closed, revenue booked, ranking on charts, etc.
Once you've shortlisted the event/activity that you want to influence, Compass provides you access to a dashboard to pick the event/activity and configure games yourself. It’s that simple.
Voici quelques avantages que vous pouvez attendre de la gamification du CRM à l'aide de Compass:
- Influence sales activity, usage behaviour, and interaction with the CRMs.
- Minimize efforts in publishing, broadcasting, tracking, and processing incentive plans and contests.
- Pousser les vendeurs au bon moment et influencer leur activité de vente.
- Enhance competition via leaderboards within the team as well as between teams.
- Showcase earnings dashboard with history, opportunity, trends, and more.
- Break the monotony in sales with interactive UX and game templates.
La gamification CRM peut accélérer l'activité CRM de plus de 250 %, réduire les efforts de traitement des données de 100 %, économiser plus de 15 % sur les primes d'encouragement budgétisées et apporter 100 % de clarté et de transparence dans la communication au sein de l'organisation.
CRMs are essential for businesses, but their adoption remains a challenge due to behavioral resistance, additional workload on sales teams, and lack of immediate incentives. Compass, a crm gamification tool, integrates with CRMs via webhooks or APIs, helping businesses gamify their CRM usage through challenges, incentives, and analytics.
Several companies have successfully leveraged gamification to drive CRM engagement. One such example is a global manufacturing giant that struggled with commission visibility and incentive adoption across its 32+ sales locations.
By integrating Compass, the company automated its incentive management system using a CRM gamification tool. The platform’s commission engine streamlined payout accuracy while its gamification features—leaderboards, badges, and scorecards—boosted engagement. Sales reps could now track their performance in real-time, making the entire incentive process more transparent and motivating.
Results and impact
The introduction of gamification in CRM delivered tangible improvements:
- 20% increase in quota attainment within 90 days of implementation.
- 22% rise in sales reps qualifying for incentive programs.
- 73% improvement in platform adoption, reducing manual intervention from sales leaders.
This case highlights how CRM gamification doesn’t just improve engagement but also drives sales performance by automating processes and making incentives more compelling. Compass continues to help businesses across industries transform their sales teams by integrating CRM gamification seamlessly into their workflows.
Compass integrates with all major CRMs like Salesforce, Leadsquared, Hubspot, Close.io, Pipedrive etc.
Level Up Your Sales Game with Compass!
Sales is tough, but gamification makes it engaging and rewarding. Run contests on key KPIs, boost commissions, and keep your reps motivated.
Turn sales into a game worth winning!
Try Compass Now!
Conclusion
CRM adoption is critical but often challenging. A CRM gamification tool like Compass transforms sales by making CRM usage engaging, rewarding, and automated. From driving sales activity to boosting incentive adoption, gamification helps sales teams stay motivated and productive. Ready to enhance your CRM experience? Try Compass today!
FAQs
What is gamification in CRM?
Gamification in CRM is the practice of applying game-like mechanics—such as leaderboards, rewards, and challenges—to sales processes. A CRM gamification tool helps boost engagement, drive CRM adoption, and improve sales team performance by making tasks more interactive and rewarding.
What are the four phases of gamification?
The four key phases of gamification are:
- Onboarding – Introducing users to the gamified CRM experience with tutorials, badges, and early rewards.
- Engagement – Encouraging participation through leaderboards, progress tracking, and interactive challenges.
- Mastery – Helping users build expertise by rewarding skill improvement and consistent performance.
- Sustained Behavior – Keeping users motivated long-term with evolving goals, competitions, and personalized incentives.
What is gamification in SaaS?
Gamification in SaaS integrates game mechanics into software platforms to enhance user engagement, retention, and productivity. In CRM gamification, for example, sales reps can earn points for lead updates, track progress via scorecards, and compete in a CRM game that rewards activity aligned with business goals.
What are the three pillars of gamification?
The three pillars of gamification are:
- Motivation – Using rewards, badges, and incentives to encourage participation.
- Engagement – Enhancing user interaction with challenges, leaderboards, and progress tracking.
- Recognition – Acknowledging achievements through ranking, peer comparisons, and performance-based rewards in a crm gamification tool.
