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25 books on customer success to read in 2025 In the ever-evolving landscape of customer success, staying ahead is crucial for professionals in the SaaS industry. With new trends and strategies emerging constantly, continuous learning is essential. Why let your growth stagnate? To help you thrive in 2025, we've curated a list of 25 best customer success books that will enhance your knowledge and keep you at the forefront of customer success.

25 books on customer success to read in 2025 

Here are following books on customer success:

1. "The Seven Pillars of Customer Success" by Wayne McCulloch 

In this book, the author presents a flexible model for creating a strong customer success organization. The book offers practical examples of how companies have implemented these seven pillars to create an effective culture of customer success. 

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Learnings: You’ll learn how businesses can establish an effective customer success environment.

Goodreads rating: 4.21 

Where can you get it: Buy “The Seven Pillars of Customer Success” from Amazon 

2. "Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue" by Nick Mehta, Dan Steinman, Lincoln Murphy, and Maria Martinez 

From this book, the readers get the opportunity to explore how successful companies are utilizing customer success tactics to reduce churn and drive regular income. The book also provides useful recommendations for this fast-growing industry. 

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Learnings: You’ll learn how to align business strategies with customer success. 

Goodreads rating: 4.00 

Where can you get it: Buy  "Customer Success"  from Amazon 

3. "Delivering Happiness: A Path to Profits, Passion, and Purpose" by Tony Hsieh 

In this book, the author shares his journey and strategies for delivering extraordinary customer experiences by highlighting the importance of happiness and the main purpose of customers in business growth. 

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Learnings: You’ll learn how constant improvement and innovation is important to meet customers’ demand. 

Goodreads rating: 4.06 

Where can you get it: Buy "Delivering Happiness" from Amazon 

4. "HYPERGROWTH: How the Customer-Driven Model is Revolutionizing the Way Businesses Build Products, Teams, & Brands" by David Cancel 

In this book the author guides the readers about how a customer-oriented approach can bring a huge change into a business. The book also tells how focusing on building products, teams, and brands that prioritize customer needs can boost the growth of the business. 

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Learnings: You’ll learn how important it is in business to understand customer needs to achieve business growth and success. 

Where can you get it: Buy “Hypergrowth”  from Amazon 

5. "Talking to Humans: Success Starts with Understanding Your Customers" by Giff Constable 

The author in this book focuses on the powerful interaction with customers and tells the importance of understanding the customers through effective communication and customer-centric approaches to achieve business growth. 

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Learnings: You’ll learn how effective customer interviews or interactions can help to grow the business. 

Goodreads rating: 4.09 

Where can you get it: Buy "Talking to Humans” from Amazon 

6. "Farm Don't Hunt: The Definitive Guide to Customer Success" by Guy Nirpaz and Fernando Pizarro 

In this book the author provides better understanding to adopt a customer success approach in business by focusing on nurturing existing customer relationships rather than completely chasing new leads.

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Learnings: You’ll learn to build and improve customer success for long-term customer relationships. 

 Goodreads rating: 3.81 

Where can you get it: Buy "Farm Don't Hunt”  from Amazon 

7. "Leading Executive Conversations" by Sally Williamson 

The author in this book provides effective strategies for engaging in effective conversation to build strong long-term relationships and drive success in customer-centric organizations. 

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Learnings: You’ll understand how good conversation can build better relationships with customers. 

Goodreads rating: 4.00 

Where can you get it: Buy "Leading Executive Conversations" from Amazon 

8. "Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions" by Donna Weber 

This book highlights the importance of a well-executed onboarding process to convert new customers into loyal customers with the help of practical advice and case studies for achieving customer success. 

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Learnings: You’ll learn the simple and effective onboarding process can help in boosting business growth and customer relationships. 

Goodreads rating: 4.22 

Where can you get it: Buy “Onboarding Matters” from Amazon 

9. "The Startup's Guide to Customer Success" by Jennifer Chiang 

The author in this book is especially focused on startups. In this book the author offers valuable recommendations and strategies to execute customer success approaches from the early stages, nourishing growth and customer satisfaction. 

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Learnings: You’ll learn to focus on all different stages are important for customer success. 

Goodreads rating: 3.60 

Where can you get it: Buy “The Startup's Guide to Customer Success"  from Amazon 

10. "The Trusted Advisor" by David H. Maister, Charles H. Green, and Robert M. Galford 

In this book the author shares the learning of how to build trust among customers and become a trusted advisor. This book prioritizes creating long-lasting relationships, loyalty of customers by providing them exceptional value. 

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Learnings: You’ll learn how easily trust can be created with the customers by using simple models. 

Goodreads rating: 3.81 

Where can you get it: Buy “The trusted Advisor” from Amazon 

11. "The Effortless Experience: Conquering the New Battleground for Customer Loyalty" by Matthew Dixon, Nick Toman, and Rick DeLisi 

This book lets readers explore how companies can create effortless customer satisfaction and experience that create loyalty by challenging traditional knowledge and providing readers practical strategies for improving customer satisfaction and relationships.

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Learnings: You’ll learn about the better customer experience and satisfaction that is needed to boost the business. 

 Goodreads rating: 3.95 

Where can you get it: Buy "The Effortless Experience” from Amazon 

12. "Subscribed: Why the Subscription Model Will Be Your Company's Future" by Tien Tzuo and Gabe Weisert 

In this book the author allows readers to discover the power of the subscription business model and learn how to utilize the model to drive business growth and build long-term customer relationships along with guiding them with the help of industry experts. 

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Learnings: You’ll learn how an effective subscription model can improve customer satisfaction. 

Goodreads rating: 3.95 

Where can you get it: Buy "Subscribed” from Amazon 

13. "From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin 

The author in this book offers practical and proven strategies for achieving predictable revenue growth in hyper-growth companies by focusing on Software as a Service (SaaS) businesses and  implementable recommendations for sales and customer success teams. 

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Learnings: You’ll learn how an appropriate approach can help companies to achieve sustainable growth in the market. 

Goodreads rating: 4.36 

Where can you get it: Buy "From Impossible to Inevitable” from Amazon 

14. "Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine" by Jeanne Bliss 

In this book the author talks about the Chief Customer Officer whose role is to create customer-oriented growth. The book gives you insight on how to create a customer-focus organization with the help of real-world examples and proper guidance to the readers. 

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Learnings: You'll learn how to develop a customer success strategy to align your business goals with maximized customer satisfaction. 

Goodreads rating: 3.60 

Where can you get it: Buy "Chief Customer Officer 2.0” from Amazon 

15. "The Customer Success Pioneer: the First 12 Months of Your Journey Into Growth" by Kellie Lucas 

This book provides learnings and strategies for professionals beginning with a customer success journey. The book offers practical advice and models to instruct the struggle of the first 12 months which are very critical to drive customer success growth. 

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Learnings: You’ll learn how the initial onboarding process is important for a successful customer relationship.

Goodreads rating: 4.00 

Where can you get it: Buy"The Customer Success Pioneer” from Amazon 

16. "What Customers Crave" by Nicholas J. Webb 

In this book the author guides readers to understand and fulfill customers' desires and expectations to create extraordinary experiences by disclosing the secrets to build customer loyalty and long-lasting relationships to drive business growth and success. 

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Learnings: You’ll learn how to build a skilled customer success team that can impactfully engage with customers, understand their needs, and help them achieve their results. 

Goodreads rating: 4.09 

Where can you get it: Buy "What Customers Crave" from Amazon 

17. "Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty In 100 Days" by Joey Coleman 

The author in this book allows readers to discover tactics for turning occasional customers into lifelong loyal advocates by creating memorable experiences throughout the customer journey which highlights the importance of customer sustainability. 

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Learnings: You’ll learn how providing a memorable customer experience is important for building customer loyalty. 

Goodreads rating: 4.05 

Where can you get it: Buy "Never Lose A Customer Again” from Amazon 

18. "Emotional Intelligence for Sales Success: Connect with Customers and Get Results" by Colleen Stanley 

The author in this book enables readers to explore the role of emotional intelligence in sales by providing strategies to build strong relationships by understanding customer needs to develop successful sales outcomes. 

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Learnings: You’ll learn to understand your own emotions, triggers, and behavioral patterns for providing better responses in sales circumstances. 

Goodreads rating: 4.06 

Where can you get it: Buy "Emotional Intelligence for Sales Success” from Amazon 

19. "The Customer Success Professional's Handbook: How to Thrive in One of the World's Fastest Growing Careers — While Driving Growth For Your Company" by Ashvin Vaidyanathan 

The author in this book offers guidance and recommendations for professionals starting a career in customer success by covering key skills, approaches, and proven practices to excel in this fast-growing field. 

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Learnings: You’ll learn how important it is to understand the true essence of customer success to drive business growth for both the customer and the company. 

Goodreads rating: 4.13 

Where can you get it: Buy "The Customer Success Professional's Handbook” from Amazon 

20. "The Customer Success Economy: Why Every Aspect of Your Business Model Needs A Paradigm Shift" by Nick Mehta 

From this book the readers get the opportunity to explore the evolving environment of the customer success economy. Readers can also discover why adopting a customer-focus approach is important for the success and growth of businesses in today's business environment. 

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Learnings:You'll learn how to focus on expanding customer relationships by identifying opportunities for fostering long-term customer loyalty. 

Goodreads rating: 4.00 

Where can you get it: Buy  "The Customer Success Economy” from Amazon 

21. "Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect" by Will Guidara 

This book emphasizes the importance of going above and beyond in customer service to create memorable experiences. Guidara shares his philosophy of "unreasonable hospitality," which can be applied across various industries to foster deeper customer connections. 

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Learnings: You’ll learn how exceptional service can lead to lasting customer loyalty. 

Goodreads rating: 4.37 
Where can you get it: Buy "Unreasonable Hospitality" from Amazon 

22. "Raving Fans: A Revolutionary Approach to Customer Service" by Ken Blanchard and Sheldon Bowles 

In this book, the authors present a unique approach to customer service that focuses on creating "raving fans" rather than just satisfied customers. The narrative style makes it an engaging read, offering actionable insights on how to exceed customer expectations consistently. 

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Learnings: You’ll learn strategies to transform satisfied customers into enthusiastic advocates for your brand. 

Goodreads rating: 4.14 
Where can you get it: Buy "Raving Fans" from Amazon 

23. "The Customer Experience Book: How to Design, Improve and Re-Design Your Customer Experience" by Alan Pennington 

This comprehensive guide delves into the principles of customer experience design, providing frameworks and tools for improving every touchpoint in the customer journey. Pennington emphasizes the significance of aligning business practices with customer needs for sustainable success. 

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Learnings: You’ll learn how to create a seamless and positive customer experience across all interactions. 

Goodreads rating: 4.15 
Where can you get it: Buy "The Customer Experience Book" from Amazon 

24. "Customer Success for Dummies" by Dmitri Lisitsyn and Michael DeAngelis 

This accessible guide offers a straightforward introduction to customer success concepts, making it ideal for those new to the field. The authors provide practical tips and strategies that can be implemented immediately to drive customer satisfaction and retention. 

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Learnings: You’ll learn foundational principles and actionable tactics for building a successful customer success program. 

Goodreads rating: 4.00 
Where can you get it: Buy "Customer Success for Dummies" from Amazon 

25. "Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service" by John A. Goodman 
Goodman explores how technology impacts customer experience and provides insights on leveraging data to enhance interactions with customers. This book is particularly valuable for understanding how to integrate technology into customer success strategies effectively. 

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Learnings: You’ll learn how to utilize technology and data analytics to improve customer experiences and drive loyalty. 

Goodreads rating: 4.07 
Where can you get it: Buy "Customer Experience 3.0" from Amazon 

Conclusão 

The customer success books mentioned above provide knowledge and practical advice for businesses to improve their customer relationships and achieve sustainable growth. The books offer models, real-life examples, and actionable tactics that can be applied in every industry and company size. 

With the help of these provided principles and approaches from these books, businesses can improve their interactions with customers and boost customer retention, and satisfaction to drive revenue growth. 

So, read them and improve your customer relationships to grow the business. 

FAQs 

1. Is customer success the same as CX?

Customer success (CS) is not the same as customer experience (CX). While both aim to enhance customer satisfaction, they focus on different aspects of the customer journey. Customer success is primarily concerned with ensuring that customers achieve their desired outcomes after purchasing a product or service. In contrast, customer experience encompasses the entire journey a customer has with a brand, from initial awareness through to post-purchase interactions. It focuses on how customers perceive their interactions at various touchpoints throughout their journey. 

2.What are the 4 pillars of customer success?

The four pillars of customer success typically include: 

  • Onboarding: Ensuring customers understand how to use the product effectively from the start. 
  • Engagement: Regularly interacting with customers to ensure they are satisfied and receiving value. 
  • Support: Providing assistance when customers encounter issues or have questions. 
  • Advocacy: Encouraging satisfied customers to share their positive experiences and promote the product or service to others. 

These pillars help build strong relationships and drive customer retention and loyalty26. 

3.What is the best book about customer service?

A highly regarded book on customer service is "The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture" by Robert Spector and BreAnne O. Reeves.

This book explores how Nordstrom has built a reputation for exceptional customer service through a strong company culture focused on values and customer satisfaction. It provides actionable insights that can be applied across various industries to enhance service quality and customer loyalty

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